{"id":38023,"date":"2023-12-11T19:45:46","date_gmt":"2023-12-11T16:45:46","guid":{"rendered":"https:\/\/tkt1957.com\/ru\/?p=38023"},"modified":"2023-12-11T19:46:38","modified_gmt":"2023-12-11T16:46:38","slug":"marc-baillavoine-synamedia-annual-survey","status":"publish","type":"post","link":"https:\/\/tkt1957.com\/ru\/blog\/2023\/12\/11\/marc-baillavoine-synamedia-annual-survey\/","title":{"rendered":"\u041c\u0430\u0440\u043a \u0411\u0430\u0439\u044f\u0432\u0443\u0430\u043d, Synamedia: \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u043e\u0431\u043b\u0430\u043a\u0443 \u0438 \u043c\u043e\u0434\u0435\u043b\u0438 SaaS \u043d\u0430\u043a\u043e\u043d\u0435\u0446-\u0442\u043e \u0443\u0441\u043a\u043e\u0440\u044f\u0435\u0442\u0441\u044f"},"content":{"rendered":"
\"\u041c\u0430\u0440\u043a
\u041c\u0430\u0440\u043a \u0411\u0430\u044f\u0432\u043e\u0439\u043d (Marc Baillavoine), \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Video Network \u0432 Synamedia<\/figcaption><\/figure>\n

TKT1957 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0435\u0436\u0435\u0433\u043e\u0434\u043d\u044b\u0439 \u0438\u0442\u043e\u0433\u043e\u0432\u044b\u0439 \u043e\u0431\u0437\u043e\u0440 \u0442\u0435\u043b\u0435-, \u0440\u0430\u0434\u0438\u043e- \u0438 \u043a\u0438\u043d\u043e\u0438\u043d\u0434\u0443\u0441\u0442\u0440\u0438\u0438 \u0432\u043e \u0432\u0441\u0435\u043c \u043c\u0438\u0440\u0435.<\/h4>\n

<\/p>\n

2023 \u0433\u043e\u0434 \u0431\u044b\u043b \u043d\u0430\u0441\u044b\u0449\u0435\u043d \u0441\u043e\u0431\u044b\u0442\u0438\u044f\u043c\u0438, \u043e\u0431\u0443\u0441\u043b\u043e\u0432\u043b\u0435\u043d\u043d\u044b\u043c\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f\u043c\u0438 \u0432 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0435\u0439, \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u0435\u0441\u043a\u0438\u043c\u0438 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u043c\u0438 \u0438 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u043c\u0438, \u0441 \u043a\u043e\u0442\u043e\u0440\u044b\u043c\u0438 \u0441\u0442\u0430\u043b\u043a\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041c\u0430\u0440\u043a \u0411\u0430\u044f\u0432\u043e\u0439\u043d<\/strong> (Marc Baillavoine), \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0434\u0438\u0440\u0435\u043a\u0442\u043e\u0440 Video Network \u0432 Synamedia, \u043f\u043e\u0434\u0435\u043b\u0438\u043b\u0441\u044f \u0441\u0432\u043e\u0438\u043c\u0438 \u043c\u044b\u0441\u043b\u044f\u043c\u0438 \u0438 \u043e\u043f\u044b\u0442\u043e\u043c, \u043e\u0442\u0432\u0435\u0447\u0430\u044f \u043d\u0430 \u0432\u0430\u0436\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b:<\/p>\n

    \n
  1. \u041a\u0430\u043a\u0438\u0435 \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0431\u0443\u0434\u0443\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u043c\u0438 \u0434\u043b\u044f \u043e\u0442\u0440\u0430\u0441\u043b\u0435\u0439 \u0432\u0435\u0449\u0430\u043d\u0438\u044f, \u043a\u0438\u043d\u043e \u0438 Pro AV \u0432 <\/em>\u0431\u043b\u0438\u0436\u0430\u0439\u0448\u0438\u0435 5 \u043b\u0435\u0442?<\/em><\/li>\n<\/ol>\n

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      \n
    1. \u041a\u0430\u043a\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f \u0438\u043c\u0435\u044e\u0442 \u043d\u0430\u0438\u0431\u043e\u043b\u044c\u0448\u0438\u0435 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u044b? \u0410 \u043a\u0430\u043a\u0438\u0435 \u043d\u0435 \u0438\u043c\u0435\u044e\u0442 \u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0448\u0430\u043d\u0441\u043e\u0432 \u043d\u0430 \u0443\u0441\u043f\u0435\u0445?<\/em><\/li>\n<\/ol>\n

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        \n
      1. \u041a\u0430\u043a 2023 \u0433\u043e\u0434 \u043f\u043e\u0432\u043b\u0438\u044f\u043b \u043d\u0430 \u0432\u0430\u0448\u0443 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044e? \u041a\u0430\u043a\u0438\u0435 \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u044b\u0435 \u0441\u043e\u0431\u044b\u0442\u0438\u044f \u0432 2023 \u0433\u043e\u0434\u0443 \u0434\u043b\u044f \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0441\u043e\u0441\u0442\u043e\u044f\u043b\u0438\u0441\u044c?<\/em><\/li>\n<\/ol>\n

        \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0439 \u0443\u043f\u043e\u0440 \u0432 \u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u044f\u0445 \u043d\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u0431\u044b\u043b \u0441\u0434\u0435\u043b\u0430\u043d \u043d\u0430 \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u0435 \u043c\u0438\u0433\u0440\u0430\u0446\u0438\u0438 \u043c\u0435\u0434\u0438\u0430\u043e\u043f\u0435\u0440\u0430\u0446\u0438\u0439 \u0432 \u043e\u0431\u043b\u0430\u043a\u043e \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043d\u0430\u0448\u0435\u0433\u043e \u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044f, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u043e\u0431\u0440\u0430\u0431\u043e\u0442\u043a\u0443 \u0432\u0438\u0434\u0435\u043e, \u0431\u0435\u0437\u043e\u043f\u0430\u0441\u043d\u043e\u0441\u0442\u044c, \u0442\u0430\u0440\u0433\u0435\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u0443\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u0443, \u0431\u0438\u0437\u043d\u0435\u0441-\u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0443 \u0438 \u043c\u043d\u043e\u0433\u043e\u0435 \u0434\u0440\u0443\u0433\u043e\u0435.<\/p>\n

        \u041e\u0431\u043b\u0430\u0447\u043d\u044b\u0439 \u0438 SaaS-\u043f\u043e\u0440\u0442\u0444\u0435\u043b\u044c Synamedia \u0440\u0430\u0437\u0432\u0438\u043b\u0441\u044f \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u043a\u0438 \u043f\u043e\u0441\u0442\u0430\u0432\u0449\u0438\u043a\u043e\u0432 \u0443\u0441\u043b\u0443\u0433 \u0438 \u0441\u0442\u0440\u0438\u043c\u0435\u0440\u043e\u0432 \u0432 \u0442\u0440\u0435\u0445 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445:<\/p>\n

          \n
        • B2B-\u0440\u0430\u0441\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u0438\u0435<\/li>\n
        • \u043f\u043e\u0442\u043e\u043a\u043e\u0432\u043e\u0435 \u0432\u0435\u0449\u0430\u043d\u0438\u0435 D2C<\/li>\n
        • \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f IP-\u0441\u0435\u0442\u0438.<\/li>\n<\/ul>\n

          \u041a\u043b\u0438\u0435\u043d\u0442\u044b \u043c\u043e\u0433\u0443\u0442 \u043f\u0440\u043e\u0441\u0442\u043e \u043f\u0440\u0438\u043e\u0431\u0440\u0435\u0441\u0442\u0438 \u0443\u0441\u043b\u0443\u0433\u0443, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u0434\u0438\u043d\u0430\u043c\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0435\u0440\u0435\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043d\u0430\u0438\u043b\u0443\u0447\u0448\u0443\u044e \u043c\u043e\u0434\u0435\u043b\u044c \u0434\u043b\u044f \u0438\u0445 \u043f\u043e\u0442\u0440\u0435\u0431\u043d\u043e\u0441\u0442\u0435\u0439 \u0432 \u0434\u0430\u043d\u043d\u044b\u0439 \u043c\u043e\u043c\u0435\u043d\u0442.<\/p>\n

          \u041f\u0435\u0440\u0435\u0445\u043e\u0434 \u043a \u043e\u0431\u043b\u0430\u043a\u0443 \u0438 \u043c\u043d\u043e\u0433\u043e\u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b\u044c\u043d\u044b\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u044f\u043c \u0438\u043c\u0435\u0435\u0442 \u0431\u043e\u043b\u044c\u0448\u043e\u0439 \u043a\u043e\u043c\u043c\u0435\u0440\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u043c\u044b\u0441\u043b \u0434\u043b\u044f \u043e\u043f\u0435\u0440\u0430\u0442\u043e\u0440\u043e\u0432 \u0432 \u043f\u043b\u0430\u043d\u0435 \u0433\u0438\u0431\u043a\u0438\u0445 \u0431\u0438\u0437\u043d\u0435\u0441-\u043c\u043e\u0434\u0435\u043b\u0435\u0439 \u0438 \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u044f \u0438 \u0443\u0441\u043a\u043e\u0440\u0435\u043d\u0438\u044f \u0440\u0430\u0437\u0432\u0435\u0440\u0442\u044b\u0432\u0430\u043d\u0438\u044f, \u0447\u0442\u043e \u043f\u043e\u043c\u043e\u0433\u0430\u0435\u0442 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u043e\u0431\u0449\u0443\u044e \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u044f (TCO). \u041d\u0430\u0434\u0451\u0436\u043d\u043e\u0441\u0442\u044c \u043d\u0430 \u043b\u044e\u0431\u043e\u043c \u0443\u0440\u043e\u0432\u043d\u0435 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u0441\u044f \u0432\u0441\u0451 \u0431\u043e\u043b\u0435\u0435 \u0432\u0430\u0436\u043d\u043e\u0439, \u0438 \u043c\u044b \u0433\u043e\u0440\u0434\u0438\u043c\u0441\u044f \u0442\u0435\u043c, \u0447\u0442\u043e \u0432 \u0442\u0435\u0447\u0435\u043d\u0438\u0435 \u0433\u043e\u0434\u0430 \u0440\u0430\u0431\u043e\u0442\u044b \u0441 26 \u043a\u043b\u0438\u0435\u043d\u0442\u0430\u043c\u0438, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0449\u0438\u043c\u0438 \u0440\u0435\u0448\u0435\u043d\u0438\u044f SaaS \u0432 \u043e\u0431\u043b\u0430\u043a\u0435, \u043d\u0435 \u0431\u044b\u043b\u043e \u043d\u0438 \u043e\u0434\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0440\u044b\u0432\u0430\u043d\u0438\u044f.<\/p>\n

            \n
          1. \u041a\u0430\u043a\u0438\u0435 \u043f\u043b\u0430\u043d\u044b \u0443 \u0432\u0430\u0448\u0435\u0439 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 \u043d\u0430 2024 \u0433\u043e\u0434?<\/em><\/li>\n<\/ol>\n

            \u041c\u044b \u043f\u0440\u0438\u0432\u0435\u0440\u0436\u0435\u043d\u044b \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044e \u043d\u043e\u0432\u044b\u0445 \u0441\u043f\u043e\u0441\u043e\u0431\u043e\u0432 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438, \u043e\u0431\u043e\u0433\u0430\u0449\u0435\u043d\u0438\u044f \u0438 \u0437\u0430\u0449\u0438\u0442\u044b \u0432\u0438\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u043c\u0430\u043a\u0441\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0435\u0439 \u043c\u043e\u043d\u0435\u0442\u0438\u0437\u0430\u0446\u0438\u0438, \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0430\u0431\u043e\u0447\u0438\u0445 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0438 \u0442\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u043c\u0443 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u044e \u043d\u0430\u0434 \u043e\u0431\u0449\u0435\u0439 \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c\u044e \u0432\u043b\u0430\u0434\u0435\u043d\u0438\u044f (TCO).<\/p>\n

            \u041e\u0434\u043d\u043e\u0439 \u0438\u0437 \u043d\u0430\u0448\u0438\u0445 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0437\u0430\u0434\u0430\u0447 \u0432 Video Network \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0443\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u0435 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0432 \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0435. \u042d\u0442\u043e \u043c\u043e\u0436\u0435\u0442 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u044c\u0441\u044f \u043f\u0440\u043e\u0441\u0442\u044b\u043c, \u043d\u043e \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u044e\u0442 \u043b\u0451\u0433\u043a\u043e\u0441\u0442\u044c \u043f\u043e\u0442\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0449\u0435\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430.<\/p>\n

            \u0414\u0432\u0430 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u043e\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u0441\u044f \u0432 \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0435\u043c:<\/p>\n

            1) \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0434\u043b\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0438 \u0432\u0438\u0434\u0435\u043e \u0431\u043e\u043b\u044c\u0448\u0435\u043c\u0443 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0443 \u043b\u044e\u0434\u0435\u0439 \u0438 \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u043b \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0445 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439<\/p>\n

            2) \u0423\u043f\u0440\u043e\u0449\u0435\u043d\u0438\u0435, \u0432\u043a\u043b\u044e\u0447\u0430\u044f \u0432\u043e\u043f\u0440\u043e\u0441\u044b \u044e\u0440\u0438\u0434\u0438\u0447\u0435\u0441\u043a\u0438\u0445 \u0430\u0441\u043f\u0435\u043a\u0442\u043e\u0432 \u0438 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u043e\u0432 \u043f\u0440\u0438 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0430\u0444\u0444\u0438\u043b\u0438\u0430\u0442\u0430\u043c.<\/p>\n

             <\/p>\n","protected":false},"excerpt":{"rendered":"

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