Sergey Lakham, President of Telestrider, USA, in the TKT1957 survey «The year 2030: AI or engineer?».

1. How will the broadcasting industry and broadcast technologies change in the next 5 years?
2. If we model the world of broadcasting and broadcast tech in 2030, what role will AI play?
3. How will AI change your business segment?
4. Which professions will AI displace in the broadcasting technology industry by 2030?

1.⁠ ⁠In my opinion, the broadcast industry mostly revolves around either state funding or advertising revenue. If we look at the commercial aspects of the broadcast industry then we see that the pool of advertising dollars in absolute value is growing year over year. The broadcast medium whether cable, DTH etc is changing to internet technologies and IP platforms. There is a tectonic shift in how content is being delivered but at the end of the day everybody wants to watch the Super Bowl final. And all advertisers want to get in on the action and tell the world about their products, So in essence the broadcast medium is changing to different platforms but overall the industry is alive and well and even growing.

2.⁠ AI is going to be a very useful tool in the coming 5 years that will be used by various operators to enhance graphics, translation, transcription and even automate some tasks. AI will basically come in as an added functionality through various vendor solutions enhancing or adding new functionality to existing services. I feel that AI has a great role to play in improving broadcast quality especially for smaller more budget oriented operators to start looking more like tier 1 broadcasters.

3.⁠ ⁠AI will add some functionality and will improve some features of the products we make. AI is great at improving the user experience and in improving difficult repetitive tasks. I think we will see more AI and machine learning implementation in solutions all around us.

4.⁠ Frankly I do not think it will have a major net impact. Some jobs may be eliminated but some will be created. I think the net effect will be negligible in the next 5 years.

All the opinions of industry leaders can be seen in the survey “Year 2030: AI or Engineer?”.