Sergey Pribyl, strategy consultant, in the TKT1957 survey «The year 2030: AI or engineer?».

1. How will the broadcasting industry and broadcast technologies change in the next 5 years?
2. If we model the world of broadcasting and broadcast tech in 2030, what role will AI play?
3. How will AI change your business segment?
4. Which professions will AI displace in the broadcasting technology industry by 2030?

1. Most likely, viewers’ preferences for viewing (consumption) of news will change and the concept of “prime time news” will disappear from the usual. On the other hand, there will be a merging of purely TV channels and radio stations with news in their broadcast grid into something new, united; news can be listened to and watched “from every pot”. It is obvious, that public channels will become completely subsidized and non-competitive with entertainment channels. There will be no larger studios with physical sets, it will all move to VR & AR.
2. AI should be considered as a tool for increasing the efficiency of a company, everything that can be done faster, better, for less money. Therefore, wherever AI can be applied, it will be applied, otherwise operational performance will be worse than that of competitors. In an operational sense, AI will play a key role, in a creative (artistic) sense, depending on the focus of the station.

3. AI will be more involved in coding (developing) programs, and automating company management (HR department, marketing, accounting department, support department, etc.).

4. Many professions will be at risk of being replaced by AI: screenwriters (script writing), directors, camera operators, composers and editors (content creation), graphic designers, actors, announcers, crane operators, and archivists.

All the opinions of industry leaders can be seen in the survey “Year 2030: AI or Engineer?”.