Malhotra will lead Appear’s growth strategy across the APAC market, with a focus on delivering tailored media solutions aligned with Appear’s focus on customer service.

Background on Malhotra’s Experience

Malhotra brings significant industry experience from his 18-year career at Globecast, where he held several senior roles, most recently as Managing Director for Asia. His expertise includes managing complex projects such as satellite and fibre link deployments, cloud-based playout systems, and facility expansions. He will aim to replicate Appear’s success from North America and Europe in the APAC region.

Statement from Appear’s Chief Commercial Officer

Alex Pannell, Appear’s Chief Commercial Officer, stated that Malhotra’s knowledge of the APAC region, combined with his technical and operational skills, makes him an ideal fit for this leadership role. Malhotra’s role will involve supporting Appear’s growth and maintaining high standards of customer service and innovation.

Focus of Malhotra’s Role at Appear

Malhotra will concentrate on expanding Appear’s customer base, improving customer service, and delivering technical support. He will also focus on innovative technology solutions that cater to broadcasters, telecom operators, and sports rights holders, particularly in live events and sports broadcasting. Malhotra will also promote Appear’s environmental, social, and governance (ESG) goals, helping customers reduce their carbon emissions through energy-efficient technologies.

Malhotra’s Statement on His New Role

Malhotra highlighted Appear’s focus on sustainability and technical innovation, stating that he looks forward to addressing the specific needs of different markets in the APAC region by providing tailored solutions. His strategy will center on delivering high-quality media experiences to customers while enhancing operational efficiency.