SIE’s prospective iSIZE acquisition to bolster AI capabilities in video streaming services.
Sony Interactive Entertainment LLC (SIE) has unveiled plans to acquire iSIZE, a UK-based innovator in deep learning technology for enhanced video delivery. iSIZE’s expertise in AI-driven video optimization is poised to advance SIE’s research and development in streaming services significantly.
Founded in 2016, iSIZE has carved a niche in the media and entertainment industry by offering solutions that allow for significant bitrate reduction while improving video quality. The intended acquisition is set to arm SIE with cutting-edge machine learning capabilities, aiming to elevate the performance and efficiency of its video processing and streaming services.
iSIZE’s proprietary AI-based perceptual pre-processing solution, which enables existing third-party encoders to produce higher-quality videos at lower bitrates, is especially noteworthy. This technology is a key component in the current climate of streaming services, where quality and efficiency are paramount.
With the anticipated integration of iSIZE’s team of adept engineers and technical experts, SIE is gearing up to redefine the standards of video streaming and content delivery.
News source:https://sonyinteractive.com/en/our-company/
