SmallRig has launched a new Configurations Catalog designed to streamline decision-making for users and reduce costs.
The catalog will be regularly updated and includes precise measurements and sizes for all SmallRig accessories.
Addressing Industry-Wide Issues
The photo and video industry has faced challenges with diverse and inconsistent product standards, leading to compatibility issues. According to SmallRig, over 70% of users encounter problems when combining equipment, and 30% report a lack of unified market information, resulting in increased costs and confusion during purchases. SmallRig’s new initiative aims to address these issues by sharing design expertise and fostering compatibility within the accessories ecosystem.
About SmallRig
SmallRig is a company that specializes in designing and manufacturing accessories for cameras and video equipment. Founded in 2013 by Yang Zhou, SmallRig is headquartered in Hong Kong. The company has about 120 employees and focuses on providing complete accessory solutions for content creators, including camera cages, handles, stabilizers, shoulder rigs, matte boxes, and filters.
News source: SmallRig
