This new softbox is compatible with Bowens mount and features a third-generation quick release mechanism that allows for easy setup and folding.
The LA-O90 is constructed from industrial-grade Oxford diffusor material paired with a high-performance anti-reflective coating. This combination ensures an even distribution of soft light while minimizing light loss. The softbox is supported by high-strength stainless steel umbrella ribs, enhancing its durability. It is also lightweight, weighing only 900 grams (31.7 ounces), making it convenient for travel.
Accessories and Pricing
Included with the LA-O90 are two diffusion cloths, a 45-degree honeycomb grid, and a carrying bag. These accessories aid in modifying the light for various photographic needs.
Pricing and Availability
The SmallRig LA-O90 Octagonal Softbox is priced at $79 USD.
Samuel Recine, Vice President of Strategic Partnerships at Matrox Video, Canada, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and equipment in Barcelona, February 4-7, 2025.
– Could you tell us about your role?
I’m the Vice President of Strategic Partnerships at Matrox Video. Additionally, I serve on the board of the AIMS Alliance and am the chairman...
Mo Goyal, Senior Director of International Business Development at Evertz Microsystems, Canada, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and equipment in Barcelona, February 4-7, 2025.
– What is Evertz Microsystems showcasing at ISE 2025? What is your main product here?
Evertz is advancing Av-over-IP technology. It enables seamless video, HDMI, control data, and audio transport over...
Nico Lewis, Senior Sales Manager of RTS Intercom Systems EMEA (Bosch Security Systems), Germany, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and equipment in Barcelona, February 4-7, 2025.
– What is RTS Intercom Systems showcasing at ISE 2025? What is your main product here?
At ISE 2025, we are introducing Neo, a new software platform. In the past,...
Michael Reddick, International Sales Manager of Calrec Audio Ltd, UK, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and equipment in Barcelona, February 4-7, 2025.
– What is Calrec Audio showcasing at ISE 2025?
We are showcasing the Argo M, our latest small-to-medium scale, completely IP-based audio mixer for television. Additionally, we are presenting Type R, our radio...
Jan Weigner, President & CTO, Cinegy GmbH, Germany, participated in the TFT 1957 survey of ISE 2025 exhibitors on their showcased solutions and equipment in Barcelona, February 4-7, 2025.
– What is Cinegy showcasing at ISE 2025?
At ISE 2025, Cinegy is showcasing our latest hardware product, the Cinegy Encode 1000. This is our first dedicated hardware appliance, featuring four SDI channels that can...