Sony has officially been named as a technology partner of the National Football League (NFL) and the new official headphones provider for the league.
This partnership aims to enhance various aspects of the sport through technological innovation.
Collaboration on Sports Technology and Officiating
Sony and the NFL will collaborate closely with coaches, players, and teams to advance football technology. A key component of this partnership includes expanding Sony’s Hawk-Eye Innovations to support NFL officiating and the development of on-field and sideline technologies. One notable innovation is a new coach’s sideline headset, which is scheduled to debut in the 2025 season.
Development of New Coach’s Headset
The NFL and Sony will develop a new headset designed for coach-to-coach communication on the field. This headset will be powered by Verizon Business’ Managed Private Wireless Solution, utilizing Verizon’s 5G network for reliable performance.
Enhancing Accuracy and Fan Engagement
Sony’s Hawk-Eye tracking services will be used to improve the accuracy of critical game elements, such as line-to-gain measurements. Additionally, Sony’s Beyond Sports will leverage its expertise in real-time visualization to engage the next generation of NFL fans.
Sony’s Role in NFL’s Technology Ecosystem
Gary Brantley, the NFL’s Chief Information Officer, emphasized the importance of this partnership in advancing the NFL’s technology ecosystem. The collaboration will include expanding the use of Hawk-Eye technology in the game, deploying new coach’s headsets, and utilizing Sony’s advanced imaging products.
Sony’s Extensive Integration in NFL Games
Sony’s technology has been integrated into NFL games for years, from sideline photography to broadcast cameras and production. This partnership will further solidify Sony’s role in supporting the NFL with technology for officiating, fan experiences, and more.
Next-Generation Officiating Technology
Sony and the NFL will work together to develop next-generation officiating technology. Hawk-Eye’s optical tracking technology will be key in reviewing and making critical rulings on plays, ensuring a high level of accuracy and integrity in the game.
Partnership with The Associated Press
Since 2020, Sony has been the exclusive imaging products provider for The Associated Press (AP), which covers all NFL imagery. Sony’s cameras have been used extensively by NFL broadcast partners, including CBS Sports, ESPN, FOX Sports, and NBC Sports, for decades.
Expanding Sony’s Presence in NFL Stadiums
Sony products and technologies are already used in many NFL stadiums across the United States, with plans for further expansion. The new NFL Network studios in Inglewood, California, have also adopted Sony technology for key operations and cameras.
Ongoing Collaboration to Enhance the Game
With this partnership, Sony and the NFL will continue to explore new opportunities to enhance football through technology, focusing on maximizing engagement and enjoyment for fans, coaches, and players.
About Sony
Sony Group Corporation is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Established in 1946 as Tokyo Tsushin Kogyo, it was renamed Sony in 1958. Sony’s business spans various sectors, including consumer electronics, gaming, entertainment, and financial services. The company’s product portfolio includes game consoles like the PlayStation, televisions under the Bravia brand, image sensors, and mobile devices.
News source: Sony
