Spicy Mango has launched Gameday, an innovative new solution for the management and enhancement of live sports metadata for OTT streaming platforms and service providers.
Real time sports data is hard to manage, maintain and deliver, with today’s providers generating and supplying ‘clean’ data feeds – not technologies to manage or enhance data. Gameday changes this and is the first standalone out of the box solution that combines the functionality of a rich Content Management System (CMS) with the ability to augment, enhance and manage live sports data. It allows sports providers to focus on building incredible user experiences, while standardising and simplifying the downstream delivery of real-time sports data at scale.
Service providers currently invest large amounts of budget and development time into the integration and ongoing maintenance of bespoke or existing platforms to ensure they are fit for purpose to manage live data – Gameday changes all of this. As a fully managed service from ingest to delivery, it enables providers to offload the complexity and effort of partner onboarding and data management from their teams into one platform, ultimately freeing up resources, reducing costs and speeding up project delivery times.
As a solution, Gameday also enables new capabilities such as analytics, search, recommendations and personalisation, as well as managing and delivering high resolution images and artwork for clubs, teams, shirts, player headshots, venues and more.
Chris Wood, CTO of Spicy Mango, said: “Over the years we have seen the providers of sports services battle with the same challenges while burning time and money at an alarming rate. They are either modifying existing CMS solutions to fuse in the data, sometimes building something bespoke, or solving the challenge at the client application – with none of these being the best approach for keeping costs down or for reducing complexity. This is why Gameday was developed – by taking the best bits of how a CMS functions and underpinning it with sports data means this solution will now allow providers to control and enhance downstream application development in a much simpler, faster and cheaper way. Gameday is now a proven product and in use with our clients globally, helping solve integration, management and delivery challenges across the ecosystem.”
