The 2024 Spring Festival Gala, organized by China Central Radio and Television for the Loong Year, captivated audiences worldwide with its grand scale, impressive audio-visual presentations, and rich display of Chinese culture.
This event allowed Chinese communities globally to come together in celebration, showcasing the appeal of their cultural traditions during Luna New Year’s Eve.
Unprecedented Global Reach
Broadcasted live on numerous television channels, radio frequencies, and digital platforms by China Central Radio and Television, the Gala also utilized 1,075 landmark screens across 112 cities, including major Chinese cities like Beijing and Shanghai, with advanced 8K and 3D sound technology. Coverage extended through more than 2,100 media outlets in over 200 countries, achieving a total media reach of 14.2 billion. Online, it garnered 795 million viewers live, with 1.689 billion watching the broadcast and 4.363 billion video replays. Social media buzz reached an extraordinary 267.77 billion discussions.
Technological Innovations and Audio Upgrades
Technological Innovations and Audio UpgradesThe event marked significant advancements in technology, particularly with the audio system at the main venue. The system was upgraded to include STAGETEC’s latest products, featuring nine NEXUS Star, sixteen NEXUS base devices, and multiple AURUS and AVATUS mixing consoles. This setup embraced state-of-the-art technologies such as ST2110, 3D sound, and remote production, enhancing the event’s production quality and safety while showcasing a harmonious blend of technology and artistry.
Showcasing Chinese Cultural Confidence
China Central Radio and Television’s dedication to innovation in technology and content was evident in the Gala’s success. It served as a prominent platform for demonstrating Chinese cultural pride and fostering cultural exchanges worldwide. The event’s success underlined the reliability and excellence of STAGETEC’s products, solidifying their reputation among professional clients internationally.
STAGETEC’s contribution to the Gala highlighted their expertise in providing IP signal management solutions, interfaces, and mixing console systems that are reliable, user-friendly, and cost-effective, proudly made in Germany. They will be presenting their latest innovations at the NAB Show 2024, from April 14-17, at the Las Vegas Convention Center, booth #C6550.
News source: https://www.stagetec.com/
