SWIT in the program “360 seconds. Broadcast News & Commentary”.
Host: Philip Grossman, and Maria Kholodova.
Maria: SWIT introduces the groundbreaking NDI EFP multi-camera production system with camera adaptors, intercom control panel, and support for up to 4K 60P video connections via NDI High Bandwidth. It’s packed with features like TALLY lights, PoE power support, and versatile monitoring options. Philip, tell me more about this.
Philip: It’s interesting that NDI is not an SMPTE standard, and there’s sort of a pushback on the SMPTE side. However, we’re seeing more and more product sets like this. What makes this particularly exciting is that it’s not just an NDI encoder; it encompasses an entire infrastructure. They have integrated the encoder, the tally system, and the communication system into a single unit. This simplicity makes it very convenient for entities such as houses of worship, small universities, or even high schools to produce professional-quality video over an NDI system without the need for expensive 10-gig and 100-gig switches. It’s worth noting that SWIT, primarily known as a battery company, has now expanded its product line into other areas. It will be interesting to see how this product is received. It would be even better if it could be adopted into SMPTE 2110-22 for compressed video. However, there are some differences between NDI and SMPTE that need to be addressed. Overall, this technology holds great potential, especially for smaller organizations and distribution within a facility.
Maria: We often discuss making video, visuals, and cameras more accessible. How does this differ from other solutions we have discussed?
Philip: Firstly, it’s not excessively expensive, which is a significant advantage. By attaching this pack to the back of a camera or using a plate, it allows for IP-based video infrastructure. SWIT provides all the necessary tools, and it can be seamlessly integrated with standard off-the-shelf one-gigabit routers or switches. This simplicity makes it incredibly user-friendly, enabling easy setup of multi-camera professional shots, particularly in high schools, smaller colleges, and corporate environments. It truly has the potential to be a great tool in these settings.
The live broadcast took place on July 3, 2023. Production – TKT1957 LLC.
Media Partner – Cine Gear Expo
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