Synamedia, a leading video software provider, showcases dynamic video network solutions at the 2024 NAB Show in Las Vegas.
LAS VEGAS April 11, 2024
Booth W2801 will highlight high-quality, reliable, and scalable solutions essential for broadcasters, content owners, and service providers. With a focus on IP video delivery transition, cloud/SaaS services, and sports streaming experiences, Synamedia’s NAB booth promises to address attendees’ needs for innovation and ROI comprehensively.
Fast & Frictionless B2B Distribution
At NAB, Synamedia presents its efficient B2B distribution portfolio, facilitating a swift shift to IP distribution for content owners. The spotlight is on the MEG.mini edge gateway, enabling cost-effective delivery of channels through optimized software-based processing. Unlike traditional receivers, MEG.mini reduces CapEx and offers a full OpEx model, enhancing agility and scalability while cutting costs by up to 80%.
For broadcasters and content owners prioritizing secure and reliable distribution to affiliates, Synamedia offers both SaaS and on-premises PowerVu video distribution solutions. Monumental Sports & Entertainment (MSE), a leading regional sports network, recently implemented Synamedia PowerVu to distribute premium sports content to the new Monumental Sports Network. Additionally, Synamedia showcases its award-winning Quortex Link, a one-click solution enabling dynamic and cost-effective global distribution of channels or live events in minutes, with a low-risk pay-as-you-use model.
D2C Streaming enhancements
Synamedia’s SaaS-based D2C streaming portfolio empowers content owners and OTT service providers to deliver premium content and global events to millions of viewers. The virtual Digital Content Manager (vDCM), now available in the Google Cloud Marketplace, integrates seamlessly with Quortex Play, offering streamers greater control over quality of experience (QoE) and latency, alongside the ability to distribute event highlights using Synamedia’s cDVR solution. Quortex Play is customizable with various service plans, from self-service to full, white glove service with hands-on support from Synamedia experts.
At NAB, Synamedia will showcase Quortex Play through a new sports streaming dashboard that streamlines the entire sports event management experience, efficiently delivering streaming services at scale. It features advanced advertising capabilities and enables users to create impactful game highlights, enhancing fan engagement.
Scalable Edge Video Delivery
Synamedia emphasizes the performance advantages of edge delivery infrastructure proximity to viewers. At NAB, Fluid EdgeCDN capabilities will be showcased, enabling content aggregation from multiple sources and CDN combination for enhanced scale and resilience, thereby maximizing monetization opportunities.
Moreover, new content steering features facilitate seamless content direction and redirection across multiple vendors’ CDNs, ensuring optimal delivery for content owners. Synamedia enhances customers’ capabilities by enabling more detailed information exchange with upstream CDNs, including Common Media Client Data (CMCD), in open caching deployments. Combined with real-time analytics for comprehensive QoE visibility, broadcasters and content owners can efficiently manage streaming performance, offering fans the high-quality viewing experience they desire for their favorite sports leagues.
Dynamic ad insertion
Synamedia will unveil its modular approach to server-side ad insertion (SSAI) which includes low latency ad insertion at scale using HLS Interstitials to increase advertising fill rates during large sports events. Additional monetization demonstrations will spotlight live shoppable ads with real-time analysis and instant call to purchase features.
Innovation Corner
Under the banner of helping providers increase profit margins and cut costs, Synamedia will unveil CDN advancements including: the implementation of the latest multi-tenancy standards such as Content Steering, CMCD and OpenCaching; AI-based video compression that can dynamically adapt image quality based on the content complexity for up to 30% CDN savings; and a breakthrough in distributing B2B content globally via a new Content Hub Marketplace.
On Sunday, April 14th, the Synamedia booth will feature a live broadcast of the NHRA 4-Wide Nationals, taking place in Las Vegas using Synamedia technology. Viewers will have a true “in-stadium” experience with the ability to watch from the race from different camera angles instantly and view real-time statistics on mobile devices.
“As sports fans convert to streaming to watch live sports, they continue to demand new, high-quality and impeccable viewing experiences,” said Julien Signes, EVP, Video Network, Synamedia. “Our portfolio revitalizes sports viewership across the full spectrum from B2B distribution, and D2C streaming through to edge delivery. At NAB, I have no doubt that we will help streamers, broadcasters and content owners find their winning plays to connect fans everywhere with the increased cost-effectiveness, high-quality and scalability our solutions provide.”
Synamedia’s collaborations with partners will be on display at NAB, including its dynamic ad-insertion solution in the AWS booth (W1701) and its DRM secured ultra-low latency video streaming solution for real-time sports applications in the castLabs booth (W2312).
On Saturday, April 13th at 3:40pm PT, Synamedia’s Distinguished Engineer Dr Gwendal Simon will present at the Broadcast Engineering and IT Conference on “Next-Generation Tokens to Fight Piracy and CDN Leeching”. Details here.
About Synamedia
We’re trusted by service providers and content owners to deliver, enrich, and protect video. The flexibility and agility of our cloud and SaaS products enable customers of all types and sizes to launch, monetize, and scale services at speed. Our award-winning portfolio includes advanced advertising, business analytics, broadband and streaming video platforms, intelligence-led anti-piracy, and video network cloud and software solutions. Synamedia is backed by the Permira funds and Sky.
