Zype Names Michael Kurtzman as Chief Revenue Officer and Lauren Chadwick as Senior VP of Marketing.
Zype, the leading video API and infrastructure platform, has appointed Lauren Chadwick to senior vice president of marketing. Chadwick is responsible for leading Zype’s go-to-market strategy and all marketing operations.
Both roles are new to Zype, which was recently acquired by Backlight, a growth-equity backed media technology holding company.
Ed Lacyznski, CEO of Zype: “With investment from Backlight, we are now building out a world-class go-to-market team led by Michael and Lauren. I know they will have a huge impact bringing our products to market and enabling more companies and audiences to benefit from Zype’s technology and solutions.”
Michael Kurtzman will be responsible for leading the company’s revenue generating functions. His career spans sales, marketing, and general management leadership roles focused on global go-to-market for technology companies. He has guided start-ups through liquidity events totaling over $700M in valuation and grew a $100M+ revenue group inside a Fortune 50 company. His industry expertise spans enterprise SaaS platforms, data/analytics, streaming video, user experience, and mobile applications. Most recently, he served as the SVP of Sales for Panopto, an enterprise video and search company. Prior to that he was the global vice president of sales for the Platform through their integration into Comcast Technology Services. Kurtzman holds a Bachelor’s degree from the University of Illinois at Urbana-Champaign.
As the senior vice president of marketing, Lauren Chadwick is responsible for leading the company’s go-to-market strategy and all marketing operations. Lauren has 20 plus years of integrated marketing experience, the past 10 of which have been spent building and leading marketing teams, and driving revenue growth through high-ROI demand generation. Like Michael, she has experience helping start-ups scale and achieve acquisition and has partnered with several Fortune 500 brands throughout her career. Most recently Lauren served as director of global marketing operations at Blackhawk Network, a global fintech company. She had previously been tapped to establish and lead Blackhawk’s first ever demand generation program and team, following its 2018 acquisition of CashStar, a fintech startup for which she established a B2B marketing and demand generation infrastructure. Lauren holds a Masters degree in Marketing Communication from Emerson College and a BA from Mary Washington College.
