Ateme, global leader in video compression, delivery, and streaming solutions, partners with Telefónica to deploy a cloud-native media processing platform for next-generation Video-On-Demand (VOD) services.
The solution, built on Google Cloud Platform (GCP), allows scalable, high-quality content delivery across Telefónica’s international operations.
4K Multi-Screen Delivery
The platform enables consistent 4K video delivery across mobile devices, desktop, and connected TVs, regardless of bandwidth conditions. This ensures high-quality viewing experiences and reduces viewer churn.
Cloud-Native Scalability
With Google Cloud infrastructure, the platform dynamically scales resources based on demand. High-traffic periods maintain consistent performance, while quieter times optimize costs. The global reach and elasticity of the cloud ensure efficient operation across multiple regions.
Multi-Affiliate Flexibility
The centralized architecture supports Telefónica’s regional affiliates. Rollouts, updates, and service consistency across markets are simplified, providing uniform VOD experiences internationally.
AI-Enhanced Workflows
Advanced features include audience-aware encoding, automated metadata tagging, and predictive demand analytics. These AI capabilities enhance personalization and improve operational efficiency.
Industry Statements
Christophe Stigas, Vice President Southern Europe & MEA at Ateme, highlights that integration on Google Cloud enables dynamic resource scaling, 4K video delivery, and automated workflows, simplifying operations across multiple markets.
Javier Lucendo de Gregorio, Head of Video Processing & Delivery at Telefónica, notes the platform improves service agility, ensures consistent quality, and adapts to changing viewer behavior more effectively.
