Telstra Broadcast Services and BT announce a five-year strategic alliance, enhancing global media network connectivity and expanding customer reach.
In a strategic move to bolster global network connectivity, Telstra Broadcast Services (TBS) and BT have entered into a five-year alliance. This partnership aims to merge the global media network teams of both companies, leveraging their extensive network infrastructure and localized expertise. For TBS, this deal signifies a substantial increase in its global footprint by 50%, extending its customer base to over 170 broadcast and media organizations worldwide.
Customers of both TBS and BT stand to gain significantly from this collaboration. They will have access to the unified operations of the two global media networks, managed by Telstra, offering expanded reach and distribution of content through Telstra’s high-capacity media networks.
Karen Clark, head of APAC at Telstra Broadcast Services, said, “Our priority at TBS is to offer a world-class global content delivery service for our customers, including the largest distribution network with the most flexibility and options for organisations to connect to the world.”
This alliance is supported by an expanded local team in the APAC region, further enhanced by access to TBS’s broader suite of products and services. These include field services, special events teams, and broadcast operations centers located in Sydney, Melbourne, Hong Kong, London, and Pittsburgh.
“We’re continuing to see rapid growth in content demand and ongoing evolution in technology and distribution channels in response to changing consumer behaviour,” added Clark. “The focus of TBS and BT’s teams and operations on the right customer outcome will ensure our customers have the very best partner to respond to the fast-changing broadcast environment and help them optimise their operations and reach global audiences.”
Faisal Mahomed, Director of Media & Broadcast and UK Portfolio Businesses at BT, expressed excitement about the collaboration, noting, “We’re excited about this collaboration and the opportunity to bring our customers greater content, reach and visibility by utilising the strength of both BT M&B’s and TBS’ world-class content delivery networks.”
The partnership aligns with Telstra’s ambition to expand its team, reach, and investment in technology and innovation across APAC, the UK, and other global regions, in line with its T25 strategy for growth.
News source: https://www.telstra.us.com/en/industries/telstra-broadcast-services
