VideoIPath is already integrated with TAG’s software-based IP multiviewer offering. This enables the optimized routing of video signals across IP networks into the multi-viewer, which also offers probing and monitoring capabilities.
More details about this event in 360 seconds. Broadcast News & Commentary No. 36 2023.
Technological Experts: Mary Ann Seidler and Philip Grossman
Host: Maria Kholodova
Maria: The partnership between Nevion and TAG will simplify the deployment of IP-based broadcast production solutions. VideoIPath is already integrated with TAG’s software-based IP multiviewer offering. This enables the optimized routing of video signals across IP networks into the multi-viewer, which also offers probing and monitoring capabilities. Mary, I know you were curious about this.
Mary: Yes, this is an interesting partnership. First of all, these two companies are from completely separate countries and they’ve been able to forge a real partnership. I think they recognize each of their own strengths. This partnership has also allowed for the optimization of routing video signals through IP networks. Philip, I’m seeing a trend here and I wonder, what do you think of the companies that play well with others and those who don’t and where do you see things heading?
Philip: With the adoption of IP and as we all move to the decentralization of the technology and a more software-centric organization, we are seeing the need for this integration. And one of the things I’ve always said about moving to IP is that it enables new players to come into the market. You don’t have to manufacture a large iron-based router anymore, you can make do with off-the-shelf routing and networking and Nevion is one of those who have adopted that from a control surface perspective. So we are seeing these integrations happen more often and in the past, it used to be “I want one throat to choke”. I’ve always said that that’s a bad model because eventually, you’ve choked the person out and there’s nothing left to get from them. Whereas, if you have multiple vendors, it’s easier to build a best-of-breed solution and I think that’s what is happening in this instance. TAGVS has been one of the leaders in the software-based multiviewer space so they probably have the most experience which is now a requirement as one moves a production across multiple locations and Nevion is one of the newer players. Of course, they’ve got their parent company Sony behind them so they have the muscle to move into some of these larger opportunities. So I think it’s a great technological partnership and it’s going to be interesting to see where it nets out.
Mary: What do you think of companies that absolutely cannot… because of their corporate structure or difference in philosophy? Do you see that as a hindrance in the future?
Philip: Yeah. I really do. In the past, it was very easy, especially in this space, for a company to make everything, you can see that in the Evertz, Imagine, and the Grass Valleys of the world but now that the underlying hardware, servers and graphic cards are powerful enough that you don’t have to write specific FPGA code or ASIC-based code, there’s a lot more players and organizations specializing in solutions. TAGVS is one of such, they provide specific solutions in the multiviewer world and because of that, they can spend a lot of time and resources to build the best multiviewer solutions in the IP space. Larger companies that can’t adopt these will eventually be left behind. I think the 800-pound gorillas are always going to be the big players but the question becomes, what central technology will they offer to differentiate them? I think the winners are going to be those players who learn to play well with others. What will really be interesting is seeing a consolidation in the market. In the audio space, are you seeing this consolidation where a lot of smaller players are getting together or some of the bigger players are buying the smaller ones? I know we’ve seen this in the video-side, with everything breaking apart and nothing coming together. What are you seeing in the audio side?
Mary: I’m seeing a lot of small companies starting a partnership with bigger companies. Even companies who can’t seem to establish relationships with other companies are now making a third and a fourth effort and now it’s successful because they realized that they have to change.
Philip: To me the audio space has always seemed to be very fragmented, there’s a lot of little players out there because there’s a lot of little things they can do from making microphones to making control boards. In the video space, if you did routing and storage, you sort of do everything. But IP is allowing a lot of other players to come into the market-space. Are you seeing the same thing in the audio space?
Mary: Yes. And what’s interesting is that I think a lot of these companies haven’t gotten together in the past because they are threatened. They provide a solution or two and they feel that they could make more so they don’t want to partner with someone else who may get into their space. I think that philosophy is finally changing.
Philip: I think we are also seeing the same thing in the video side of the world. There’s an openness to participate with others and build strong relationships. And we’ll see where this goes over the next two to three years. It should be very interesting, especially with the cloud.
Maria: That’s all the time we have today. Many thanks to our experts. Mary Seidler and Philip Grossman. Don’t forget to like and comment on the news that we’ve discussed. See you next week.
The live broadcast took place on 23th of January, 2023. Production — TKT1957 LLC, Georgia.
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