ThinkAnalytics, a company focused on AI-powered video discovery, viewer behavior analysis, and targeted advertising, has launched ThinkContextualAI, a contextual advertising solution.
London and Los Angeles – December 4, 2024
This solution complements the company’s broader ThinkAdvertising offerings, which have been instrumental in redefining ad targeting across Connected TV (CTV) platforms.
Combining ThinkAnalytics’ two decades of expertise in viewer behavior and advanced AI technology, ThinkContextualAI leverages a proprietary ontology of more than 40,000 metadata tags, crafted to decode not only what content is about but why it resonates with individual viewers. With this insight, ThinkContextualAI allows CTV advertisers to engage with audiences without invasive tracking, ensuring that content signals like genre and sub-genre are mapped to a known ontology so that they can be leveraged consistently by Supply Side Platforms (SSPs).
As fragmentation increases, yet privacy regulations tighten and personal data access diminishes, advertisers face mounting challenges to engage with audiences. Traditional contextual advertising solutions often fall short, either lacking nuance or failing to capture the true mood and engagement factors of content. In addition, SSPs are seeing up to 11 million similar but different titled genres and subgenres, meaning buyers can’t reliably buy content-based audiences. ThinkContextualAI meets this untapped need, enabling advertisers to target viewers with unmatched precision by moving beyond simple context to align ad placements with themes and emotions.
“Our 40,000+ metadata tags represent not only the subjects of content but also why viewers connect with it,” says Peter Docherty, CTO & Founder of ThinkAnalytics. “This unique capability allows advertisers to achieve a new level of relevance and resonance in ad placement, benefiting both viewer engagement and campaign performance. We worked closely in partnership with customers to ensure this solution meets advertisers’ needs across diverse markets in an evolving regulatory environment.”
ThinkContextualAI empowers advertisers with advanced contextual targeting capabilities, including:
- Premium Audience Segmentation: advertisers can reach high-value segments like luxury lifestyle and travel enthusiasts without using personal data.
- Scalable Content Understanding: Scale across vast content libraries with consistent, high-quality categorization, to enhance the impact of advertising campaigns.
- Privacy-Safe Solutions: Deploy ad campaigns that are compliant with global privacy standards, helping advertisers maintain audience trust while maximizing results.
ThinkContextualAI offers measurable improvements in campaign effectiveness and user experience:
- Improved Ad Recall: Drive higher ad recall through genuine content-ad alignment.
- Increased Viewer Satisfaction: Maintain ad relevance, increasing viewer engagement.
- Enhanced ROI: Maximize ROI with targeted, privacy-safe placements.
- Reduced Ad Waste: Minimize irrelevant placements, ensuring efficient ad spend.
About ThinkAnalytics
ThinkAnalytics is a developer of AI-powered content discovery and viewer analytics, offering the Think360 suite of products. This suite allows video service providers, studios, broadcasters, and media companies to deliver personalized user experiences. With over 85 service providers serving approximately 475 million subscribers in 47 languages, and generating 8 billion recommendations per day, ThinkAnalytics is the largest independent content discovery platform. Clients include Liberty Global, Vodafone, Deutsche Telekom, DirecTV, Sony Pictures Entertainment, Bell Media, BritBox International, Crunchyroll, Astro, Intigral, MBC, OSN, Proximus, Rogers, Sky Mexico, Tata Play, TELUS, and Mediacorp.
