Amagi: New Leadership in APAC with Thomas Parsons

Thomas Parsons has been appointed as Senior Director of Sales and Business Development, bringing over a decade of experience in the broadcast and entertainment technology industry.

Responsibilities and Focus

In his new role, Thomas will be responsible for enhancing strategic customer relationships and driving SaaS revenue in the Oceania region. His focus will include cloud migration for broadcasters, launching FAST channels, and developing distribution and monetization strategies. Additionally, he will work on live linear sports and news solutions, contributing to the regional foundation Amagi has established.

Experience and Background

Thomas Parsons previously held senior leadership roles at Gracenote and Samba TV, where he developed expertise in content discovery and consumer experience. His industry knowledge is expected to strengthen Amagi’s position in the Oceania market.

Amagi’s Expansion in Asia Pacific

Amagi continues to expand its presence in the Asia Pacific region, working with top broadcasters, pay TV operators, and content owners. The company’s cloud-based workflows aim to unify broadcast and streaming operations, with over 20 FAST platform partnerships delivering hundreds of channels and generating significant ad revenue.

Global Reach and Clientele

Globally, Amagi offers a comprehensive suite of channel creation, distribution, and monetization solutions. Its client portfolio includes major industry players such as ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, and NBCUniversal, among others.