This addition provides enhanced direct control of framing and improved stability. The company also highlights a quicker setup process for this product. When paired with the supplied arm and vest, the Axis can support camera loads of up to 20 pounds (9 kg). Notably, the Axis is priced below $9,000, making it a more accessible option for professional filmmakers.

Tiffen and Steadicam Background

Tiffen, an American company with over 80 years of experience in the filmmaking industry, is known for its glass filters. In 2000, Tiffen acquired the Steadicam brand, which was originally invented in the early 1970s by American cinematographer Garrett Brown. Steadicam revolutionized the industry by enabling smooth handheld action shots. Over the years, other companies have attempted to produce similar stabilizers, often at lower price points, but Steadicam remains a significant player in this space.

Competition in Camera Stabilization

In 2013, Freefly introduced its Mōvi line of brushless gimbals, including the M10, a 3-axis handheld electronic camera stabilizer. This development made camera stabilization more affordable and led to an influx of similar gimbals from various manufacturers. These products, along with Steadicam and similar systems, continue to coexist, each targeting different segments of the industry based on camera size and production budgets.

Features of the Steadicam Axis

The Steadicam Axis differentiates itself from other Steadicam products through its electronic controls, which allow for a reduction in the system’s weight. The core of this system is the Volt technology, which enhances resistance through adjustable motor settings, making it easier to pan lighter cameras. This technology provides the Steadicam operator with precise control over camera movement, ensuring consistent framing. Despite its smaller and lighter design, the Axis offers the same level of stability as larger, heavier rigs.

Pricing and Availability

The Tiffen Steadicam Axis is set to begin shipping this month. The package will include the Steadicam Axis Sled with a 3-Axis Volt System and Monitor, Steadicam A-30 Arm, Steadicam A-30 Vest, and a Docking Bracket. While there are less expensive Steadicam products available, the Axis is priced at $8,995, positioning it as an attractive option for professional filmmakers seeking a reliable electronic stabilizing system.