Exclusive Interview with Tim Banks, Chief Revenue Officer, Grass Valley, UK, at Cabsat 2024.
TKT1957: Hello, could you introduce yourself and tell us about Grass Valley’s presence at Cabsat 2024?
Hi, this is Tim Banks, Chief Revenue Officer for Grass Valley, coming to you from Cabsat here in Dubai. We’re delighted to be presenting our latest technological advancements across our portfolio. From the camera to the consumer, we offer a complete end-to-end solution.
We are showcasing the latest advances in our LDX 150 and LDX 135 cameras, which are our flagship live production solutions. Our portfolio also includes production switchers like the K-Frame and software-based production switching solutions, including Maverick X. Additionally, we have significantly invested in R&D, expanding our capabilities in networking and infrastructure solutions. Our software-defined platform, AMP, integrates and provides the glue for our entire portfolio.
We’re seeing tremendous adoption of new technology here in the Middle East and North Africa, which has been a significant growth region for Grass Valley. This region exemplifies our opportunity and responsibility to lead the industry through the next phase of business transformation. Our clients increasingly need to create high-quality content and deliver it to various distribution platforms and devices. They also seek to securely manage and maximize the monetization of their media assets at lower operational costs. Adopting a software-defined platform approach delivers on these goals and has seen significant adoption here and globally.
Our solutions support the production of high-profile events, including the Olympics and the Super Bowl. We’re excited about the amazing achievements of Grass Valley and our alliance partners and look forward to continued investment and growth in the Middle East and globally.
TKT1957: What are your thoughts on the future of cinema, broadcast, and the industry overall?
There are tremendous opportunities for investment and growth. When we talk to our broadcast clients, there is a general consensus that everyone is heading in the same direction. However, each market and each client within those markets are at different stages and traveling at different speeds.
Our clients are looking for hybrid cloud deployment models, combining on-premises, private data centers, and public cloud for burst capacity. They want to choose the best-of-breed solutions from a multivendor community, requiring an open ecosystem with proven interoperability and real-world case studies. We believe this aligns perfectly with the AMP ecosystem and the GV Media Universe. We are well-positioned to support our clients in managing their transformation through the rapidly evolving media landscape.
About Grass Valley
Grass Valley is a leading provider of media technology for the media and entertainment industry. Headquartered in Montreal, Quebec, the company specializes in manufacturing television production and broadcasting equipment, including cameras, live production switchers, replay and highlights products, media storage, editing, asset management, and routing and conversion equipment. Grass Valley offers these products as hardware, software, and software as a service (SaaS).
About Cabsat
Cabsat is the leading event for content, broadcast, satellite, media and entertainment professionals in the Middle East, Africa and South Asia (MEASA) region. Held annually at the Dubai World Trade Centre, it attracts more than 18,000 industry professionals, including engineers, system integrators, broadcasters, content buyers, retailers, manufacturers and distributors. The event features exhibitions, conferences and networking opportunities, showcasing the latest advances in media and satellite technology. In 2024, the exhibition took place on May 21-23.
All the new items of the Cabsat 2024 exhibition are here
TKT1957 is the official media sponsor of the Cabsat exhibition, as well as the organizer of the Broadcasting / Cinema / Pro AV 2024 post-CABSAT and post-NAB conference, which will be held June 25-26 in Istanbul, Turkey.
