Trey Durst has been promoted to Vice President of U.S. Distribution for Fremantle’s International division.
Durst joined Fremantle in 2022 as a Director within the division, where he has been instrumental in negotiating the distribution and monetization of FAST channels and AVOD libraries within the U.S. His efforts have focused on optimizing revenue across Fremantle’s extensive content library.
In his new position, Durst will continue to report to Lisa Honig, Senior Executive Vice President of North American Distribution, International at Fremantle. Honig’s team is responsible for maximizing revenue across all distribution channels for Fremantle’s vast content portfolio.
Key Contributions and Partnerships
During his tenure, Durst has strengthened Fremantle’s relationships with major streaming platforms. He recently led a partnership with Fubo, resulting in several Fremantle FAST channels, such as Family Feud Classic, Baywatch, The Jamie Oliver Channel, and the newly launched RIG TV, being available on the platform. RIG TV, showcasing the toughest jobs on earth, is also set to premiere on Sling Freestream and Plex, along with BUZZR, a retro game show channel.
Additionally, Durst expanded Fremantle’s channel offerings on Google TV and announced the forthcoming launch of the lifestyle channel Places & Spaces.
Statements from Leadership
Lisa Honig highlighted Durst’s significant contributions to Fremantle’s FAST strategy, noting his role in forming landmark partnerships and developing new channel offerings. She emphasized his solutions-driven mentality, creativity, and market understanding as valuable assets to the team.
Durst expressed his enthusiasm for continuing his journey at Fremantle, focusing on innovative ways to make the company’s iconic intellectual property available through the latest streaming advances.
Industry Impact
Fremantle’s FAST channels business remains one of the most extensive in the industry. The company recently expanded its worldwide deal with Pluto TV, distributing 25 FAST channels across 13 countries, each curated for individual markets. Earlier this year, Fremantle launched RIG TV for Roku in the U.S., featuring classic shows from Original Productions, with Monster Garage set to join the lineup later this summer.
About Fremantle
Fremantle is a major Australian media production and distribution company, known for producing and distributing a wide range of television programs, films, and digital content globally. Founded in 1952, Fremantle is a subsidiary of RTL Group and operates in over 30 countries. The company produces various popular TV shows, including “Got Talent,” “Idol,” and “The X Factor.” It is also involved in scripted dramas, documentaries, and entertainment programs. Fremantle focuses on creating content for multiple platforms, including broadcast, cable, and digital streaming services.
News source: Fremantle
