Tolka Telecommunications, globally active developer and producer of cable, satellite, terrestrial and IP media related solutions, has been selected to demonstrate its TV 3.0 processing technologies in partnership with Globo, Latin America’s largest media company.
Atlanta, GA – August 5th, 2024
The TV 3.0 transmission standard is scheduled for introduction across Brazil in 2025. Recommended by the Brazilian Terrestrial Digital TV System Forum, with support from Brazil’s Ministry of Communications, it combines the quality of 4K-UHD on-air and 8K online with personalized and immersive sound as well as the advanced accessibility features of MPEG-H Audio.
“We are showing our latest-generation TV 3.0 Stack software and user interface on a Realtek Android platform in a presentation forming part of Globo’s coverage of the Summer 2024 Paris Olympics,” says Alex Day, Tolka Telecommunications’ Vice President of Business Development. “TV 3.0 is an exciting development offering television audiences across Brazil a wide range of new viewing and listening experiences. It also gives broadcasters the opportunity to implement potential revenue streams such as interactive advertising and program-related e-commerce.”
“Our TV 3.0 Stack modular software includes full compatibility with Fraunhofer IIS’ MPEG-H Audio technology which is the only mandatory audio codec for TV 3.0 and will deliver personalized immersive sound to Brazil. MPEG-H Audio is already used with great success as the Korean ATSC 3.0 audio codec. Fraunhofer IIS proved a very effective technology partner during the integration of MPEG-H Audio into our solutions. These now incorporate advanced audio-related facilities such as the ability to adjust the volume of specific audio objects, enhance the dialog, select between audio descriptions and switch between program languages.”
“Our software can also be used to implement digital rights management, offering content producers and broadcasters protection from disruptive program piracy. Additional TV 3.0 Stack capabilities include datacast services such as localized emergency notification, exemplified by America’s Emergency Network for which we helped create software and hardware to demonstrate its rich-media and actionable emergency alerts.”
Brazil’s TV 3.0 transmission standard is based on the USA-developed ATSC 3.0 formulation in which Tolka has gained great experience. Tolka activity in the ATSC 3.0 technology sector has included the development of ultra-compact plug-in receivers for direct connection to desktop computers, mobile devices or USB-equipped domestic television sets. Tolka also pioneered the development of the world’s first officially certified ATSC 3.0 set-top box receiver, powered by Tolka ATSC 3 Stack software.
About Fraunhofer IIS
For over 30 years, the Audio & Media Technologies division of Fraunhofer IIS has been shaping the globally deployed standards and technologies in the fields of audio and moving picture production. Starting with the creation of mp3 and continuing with the co-development of AAC and the Digital Cinema Initiative test plan, almost all consumer electronic devices, computers and mobile phones are today equipped with systems and technologies from Erlangen. Meanwhile, a new generation of best-in-class media technologies – such as MPEG-H Audio (https://mpegh.com), xHE-AAC, EVS, LC3/LC3plus, Symphoria, Sonamic and upHear – is elevating the user experience to new heights. Always taking into account the demands of the market, Fraunhofer IIS develops technology that makes memorable moments.
About the SBTVD Forum
The SBTVD Forum is a non-profit organization of private and public companies responsible for the general aspects of Digital TV deployment in Brazil. The organization was founded in 2007 to address all technical issues regarding the upcoming SBTVD standard, also known as ISDB-Tb (ISDB-T version B). There are over 80 companies members of the SBTVD Forum ranging from all areas of the television industry, including broadcasters, receiver and transmitter manufacturers, universities, software industries and regulatory governmental agencies. Association to the SBTVD Forum is available for all companies regardless of nationality.
About Globo
Latin America’s largest media company, Globo brings together free-to-air and pay TV channels in addition to digital products and services. Its linear channels speak to more than 100 million people in Brazil every day. And, thanks to its wide network of partner affiliates that covers the entire country, it is able to be local, regional and national at the same time. In 2018 it started its digital transformation journey, becoming a mediatech company strongly supported by technology and focused on direct relationships with consumers. Globo provides a complete viewing experience which combines the ability to produce high quality content with technological expertise, plus distribution on various platforms such as TV Globo, a free-to-air TV channel; its 26 pay TV channels; its SVOD and streaming platform Globoplay; and digital products: G1 news; GE.globo sports; and Gshow entertainment, among others.
About Tolka
Tolka Telecommunications Corporation is a developer and producer of cable, satellite, terrestrial and IP media related solutions. The company offers broadcast channel owners and online service providers the tools they need to expand and develop their markets. Tolka’s focus is on IPTV, OTT and DTT applications allowing secure content delivery and intelligently targeted advertisement insertion. Established in 2015, Tolka operates from headquarters in the USA with additional offices and technical laboratories in China, South Korea and Taiwan.
Information and photos provided by Tolkа
