This strategic move comes as broadcasters increasingly choose TVU solutions for major events, including the upcoming summer games in Paris and various national elections in 2024.

Meeting Industry Demand with Expertise

The rapid adoption of cloud, AI, 5G, UHD, and IP technologies in the industry has heightened demand for TVU’s expertise. The new appointments are intended to sustain TVU’s leadership and meet the ambitious goals of their clients.

Key Appointments

Socrates Lozano has been appointed as VP of Solutions for the Americas and Global Head of Partnerships. Lozano, known for his role in leading newsroom transformations and technological integrations, brings nearly twenty years of experience, including key roles at The E.W. Scripps Company. He will play a crucial role in expanding TVU’s media supply chain ecosystem.

Lozano emphasized the importance of media in connecting communities and aims to help TVU customers use advanced workflows to improve efficiency and audience engagement.

Laura Pursley has taken on the role of Global Director of Marketing. Pursley, with twelve years of experience in promoting emerging technologies for video production and post-production at companies like Adobe, Frame.io, and Sony Electronics, will manage go-to-market strategies in the Americas, Middle East, and Africa. Her expertise is expected to accelerate the adoption of TVU’s cloud and AI offerings.

Pursley highlighted TVU’s ability to enable content creators to reach wider audiences with greater speed and customization.

Brian Swanson has joined TVU as Director of Enterprise Sales in North America. Swanson, who spent over twenty years at Starz leading affiliate sales and marketing teams and most recently served as Vice President of Distribution, is well-equipped to handle the growing demand for TVU’s solutions.

Swanson praised TVU’s collaborative model and innovative approach, expressing his enthusiasm for helping customers navigate the evolving media landscape.

Commitment to Innovation

Paul Shen, founder and CEO of TVU, emphasized the importance of expanding the company’s team to better serve its increasing customer base. Shen stated that continuous innovation and investment in talent are essential to maintaining TVU’s leadership in the industry. The new team members bring the necessary expertise and vision to keep TVU at the forefront of industry transformation.