This new platform allows for the integration of contextually relevant advertisements within live broadcasts, offering a unique approach that keeps viewers engaged with the primary content. Unlike traditional advertising methods, Veset AdWise utilizes AWS technology to dynamically integrate ads, ensuring a tailored viewing experience where advertisements complement rather than obscure the live feed.

Key Features of Veset AdWise
Veset AdWise boasts several distinctive features, including:

• Seamless integration with various live streams, such as linear TV, advertising-based video on demand (AVOD), and free ad-supported streaming TV (FAST) channels.
• Dynamic squeezing technology that allows ad insertion without interrupting the main content feed.
• Contextually relevant ad placements that enhance monetization potential.
• An improved viewing experience, removing the need for conventional ad breaks.
• Customizable options to cater to diverse broadcasting requirements.
• Increased advertisement value and revenue, as ads are displayed alongside the main content.

CEO Gatis Gailis Emphasizes Industry Evolution
Gatis Gailis, the CEO of Veset, highlights the significant industry shifts and evolving consumer habits and data. He states that Veset AdWise positions broadcasters and advertisers to effectively adapt to a direct-to-consumer focused future. Gailis emphasizes that while the industry undergoes rapid changes, advertising technology like Veset AdWise is swiftly evolving to meet these new demands.

Versatility and Ease of Use
Veset AdWise is user-friendly and versatile, suitable for various broadcast scenarios including live sports, news events, entertainment shows, targeted local advertising, educational content, and customized ad campaigns. This breadth of application underscores its potential to transform traditional advertising approaches in live broadcasting.

News source: https://www.veset.tv/