Matthew Gardner, VIDA.

TKT magazine continues a series of traditional extended surveys based on the results of past exhibitions. Questions answered by Matthew Gardner – DAM/MAM SME, Director of Customer Success, NA – VIDA Product.

1. New solutions showcased at IBC, technological premieres, the key advantages of your products and the latest prominent projects, plans for future and the major new and emerging trends you see at the broadcast and proAV industry.

Vida is a new product that has been launched as a SaaS-based cloud content management system. It is the result of many years of work through Visual Data Media Services which is our parent company.

We’ve been doing everything around broadcast media – translations, QC, dubbing and editing for almost 30 years. We’ve used that expirience in building a product that should help that particular business and complement it, as well as going forward to be put to the general market.

2. Are you implementing AI in your solutions, how AI will be shaping the future of industry?

We have AI implemented in our product. By listening to an asset, it is able to turn audio to text, translate it and turn on subtitles in different languages. It is also able to do object recognition and celebrity recognition.

We have a lot of clients that have huge libraries and sometimes don’t know what’s inside of them. With AI powered object recognition they can easily find what they are looking for, instead of hiring a whole team of people to look through all of that.

3. Are you planning to work with CIS broadcast market?

Since we’re cloud native, we can technically be in any location. Right now, we are in some sense focused on Europe and United States. But you are able to use the platform from anywhere in the world.