Wirecast Unveils AI-Powered Assistant & Competitive Pricing.
Host: Philip Grossman, host and co-producer at Visionaries.
Maria: Wirecast introduces an AI-driven Virtual Assistant in its latest version, offering real-time walkthroughs, technical guidance, and multilingual troubleshooting. Alongside, users can expect enhanced production tools like custom LUTs, video filters, and SRT features. New flexible pricing plans make these advancements more accessible.
So Philip, can you break this down for me?
Philip: It’s one of the things I find interesting. There are a lot of software-based applications now that enable you to do podcasting or television production, which in the past required very dedicated hardware. Computers today now have the necessary processing power, and I’ve slowly seen products like OBS and Wirecast add features and functions. This one’s sort of interesting in that it’s adding AI in a way that helps because most of the people who are running these pieces of software are one-man-band operations.
So, they’re adding features and functions to help the individuals run their production. They’re bundling a lot of things in. I think they’ve sort of made their pricing model more reasonable, but it’s definitely not outrageous. It’s a little over $300 a year, I believe—$350 for the full-fledged Wirecast Pro, which gives you a lot of features and functionality. So, it’s exciting to see. I don’t know if that means there’s going to be a lot more content available for people to consume. I don’t necessarily know if it means it’s going to be better content, but we’ll see. The issue of accessibility and pricing keeps coming up week in, week out. How is this a game-changer? Maybe in terms of pricing. So, you think about a piece of hardware that may cost you $2,000 or $3,000 to do the things that this does. This software is now doing it all, in a single source, on your laptop, and it’s going to make it more accessible to smaller organizations that are starting out.
So, like I said, it’s going to enable more content to be produced. Hopefully, it’s going to enable better content because those who have the skills but couldn’t get into it before now have the technology to enable them. But we’ll see. So, it’s exciting to see what each of these software manufacturers is coming out with.”
360 Seconds. Broadcast News & Commentary
The weekly show, focusing on the latest products and solutions in the global TV and film industry, features insights and analysis from top experts. Released every Monday within the TKT1957 network, the program can be found on the YouTube channel, social media groups, and the tkt1957.com website. Engage with the content, view the episodes, and participate in the conversation by leaving your questions in the comments section.
Hosts: Philip Grossman, host and co-producer at Visionaries; Mary Ann Seidler, owner of First Light Media and consultant for multiCAM Systems and Telos Alliance; and Maria Kholodova, TKT1957.com.
The live broadcast took place on October 30, 2023. Production – TKT1957 LLC.
Media Partner – Cine Gear Expo.
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