The company will focus on showcasing how its hardware and software can help streaming and broadband video service providers accurately assess the quality of experience (QoE) their customers receive. A notable feature of the presentation will be the introduction of Witbe’s Ad Monitoring and Matching technology, designed to keep track of dynamically inserted advertisements in video streams and evaluate their performance and presence in a real-time setting.

Innovations in Advertisement Monitoring

Marie-Véronique Lacaze, the co-founder and president of Witbe, emphasized the importance of the NAB Show as a premier event for industry professionals and expressed enthusiasm about demonstrating Witbe’s latest advancements. Witbe’s software suite is recognized for offering robust technology solutions to major video service providers globally. The addition of Ad Monitoring technology signifies the company’s responsiveness to the evolving requirements of its clientele, aiming to deliver precise performance metrics on actual devices.

Witbe’s novel approach to ad monitoring allows for the detection and troubleshooting of issues arising from dynamic ad insertion, such as errors that cannot be identified through traditional monitoring methods. The technology ensures service providers receive detailed reports on key performance indicators (KPIs), including errors like blank screens, audio disruptions, stream crashes, buffering, and problems transitioning back to primary content. Additionally, video recordings provided by Witbe can serve as verification of ad delivery for advertisers, with the Ad Matching feature confirming the placement and performance of ads within streams. This technology supports a wide array of ad-supported video content, including FAST channels, streaming sports, and AVOD services.

New Bundles for Streamlined Testing

At the 2024 NAB Show, Witbe also plans to introduce new packages designed to help video service providers automate their quality assurance (QA) testing procedures. These packages include a Witbox device, enabling testing on any real device, access to the Witbe Hub Cloud for remote operations, and a predefined number of test scenarios for rapid deployment. Available in three tiers, these bundles cater to different testing volume needs and are optimized for quick implementation, making them ideal for QA teams looking to enhance their processes with automation.

Software Suite Enhancements

The recent update to the Witbe Software Suite, version 23.10, introduces several new features aimed at improving the testing capabilities for video service providers. Enhancements include simplified Bluetooth pairing with the Witbox, integration of Smart Navigate for automatic recognition of menu structures in testing scenarios, and updates to Smartgate, Witbe’s observability platform, which now offers an expanded history view and real-time KPI results for ad monitoring. These features, along with other software updates, will be demonstrated at the NAB Show.

Witbox Family Showcased

Witbe’s range of Witbox devices encapsulates the company’s reliable testing and monitoring technology in a user-friendly and compact format. The NAB Show will feature the entire lineup, including WitboxOne for automated streaming video testing, Witbox+ for testing iOS devices and smart TVs, and WitboxNet for web testing. Live demonstrations will highlight the unique capabilities of each Witbox model when connected to actual testing devices, offering attendees a comprehensive view of Witbe’s technological offerings.

News source: https://www.witbe.net/