Globo, the Brazilian mediatech company, announces two showcases to demonstrate to partners, guests and Globo employees, at a Globo-venue in Rio de Janeiro, the evolution of Digital Terrestrial Television (DTT) in Brazil during the FIFA World Cup Qatar 2022 transmissions.
Globo will broadcast and live stream every match of the tournament using backward compatible improvements from the current TV 2.5 standard and preliminary specifications for TV 3.0, the country’s next-generation DTT system, specified by the Brazilian SBTVD Forum. Both showcases represent a significant technological step towards a better viewing experience. Namely the demonstration of the TV 3.0 system, which is intended to facilitate the distribution of current and future formats, includes 8K resolution, High-Dynamic Range (HDR), and Next-Generation Audio (NGA) to over-the-air broadcast (OTA) and over-the-top (OTT) streaming platforms upon its development in the next coming years.
The first showcase explores new technologies that have already been selected for the next generation of DTT: H.266 Versatile Video Coding (MPEG-I, VVC), MPEG-H Audio, Low Complexity Enhancement Video Coding (MPEG-5, LCEVC), and Dynamic Adaptive Streaming over HTTP (DASH). It is the first time these technologies are being used in a complete end-to-end live production, to provide 4K HDR video with immersive and personalized audio. It illustrates the fast pace at which these technologies are maturing, while they are implemented in both hardware and software solutions.
This showcase (TV 3.0) was made possible by the cooperation between SBTVD Forum members (Ateme, Fraunhofer IIS, Globo, V-Nova) and their partners (MediaTek, Neumann/Sennheiser, Spin Digital and Telos Alliance). It will feature the first TV supporting VVC, LCEVC, and MPEG-H Audio, as well as a complete user interface for viewers to interact with the content while experiencing the immersive sound over a Sennheiser AMBEO Plus soundbar. A theatre-like setup will be used to reproduce the immersive production from Qatar at the Globo-venue in Rio de Janeiro, where partners, VIP guests and Globo employees will feel like being right in the action in Qatar. The home theatre installation includes a 5.1+4H loudspeaker setup provided by Neumann/Sennheiser and a 4K HDR Beamer provided by Samsung.
 in Brazil during the FIFA World Cup Qatar 2022 transmissions){kind=link}