wTVision provided data-driven on-screen graphics for the 2025 CONMEBOL Libertadores and Sudamericana season.
Traditional graphics were produced in English, Spanish, and Portuguese with region-specific sponsor configurations, using Viz Engines integrated with wTVision’s Football CG and real-time Opta data.
Augmented Reality Enhancements
From the quarter-finals onward, wTVision deployed its AR³ system to bring live augmented reality graphics to the pitch. For the finals, three parallel render engines enabled AR content in all three languages on the world feed.
Remote Workflow and Efficiency
Operating from CONMEBOL’s Buenos Aires hub, the AR production was delivered remotely, eliminating on-site AR crews. Football CG drove overlay graphics, Studio CG triggered AR elements based on live events, and AR³ anchored graphics to the field with precise tracking.
Editorial Storytelling and Sponsorship Integration
AR graphics included game intros, player highlights, comparisons, match scores, and Player of the Match graphics, blending editorial content with sponsor visibility.
Executive Statement
Jorge Kossowski, wTVision Account Manager in the U.S., highlighted the combination of operational experience and remote collaboration, delivering a scalable multi-language AR solution for South America’s premier club competitions.
Future Impact
The 2025 finals marked the first simultaneous multi-language AR production for CONMEBOL, improving AR³ performance and establishing a repeatable workflow for future seasons.
