TFT1957 Interviews Yang Cai, CEO of VisualOn at IBC2024.
– What new products is your company showcasing at IBC2024?
We are a streaming media software company, and at this event, we’re very excited to present and continue showcasing our VisualOn Optimizer, which is a content-adaptive encoding solution that significantly reduces video bitrate. We’re also very proud that we won the Product of the Year award at this year’s NAB. Recently, we published a joint white paper with Intel about the VisualOn Optimizer integrated with Intel technologies.
With VisualOn Optimizer, you can reduce video bitrate and enhance the video delivery and storage process without changing your encoder or any production workflows. This really helps companies reduce costs while improving the user experience. It’s also beneficial for the environment because of the reduced data transmission. Less data means less energy is required to move it, and on the client side, lower video bitrates mean decoding requires less battery power.
VisualOn at IBC2024: AI-Enhanced Encoding and Premium Media Players
We also announced a new product on the client side called Ad Insertion SDK. This supports different modes of advertisement, including server-side insertion and client-side insertion, as well as server guiding. It works with any current players, so it’s not tied to our specific players.
VisualOn AdFlow and AdFusion are powerful and flexible ad management tools designed for seamless integration with any SDK, offering a comprehensive solution for ad insertion, playback, and reporting. It supports both server-side and client-side ad insertion, ensuring compatibility with industry standards and popular platforms. AdFlow and AdFusion simplify ad management by enforcing business rules, supporting various ad formats, and providing detailed reporting, making it an ideal choice for optimizing ad delivery across different devices and platforms.
Yang Cai, VisualOn: Industry Pioneers Strategize with TKT1957
Key Features and Benefits:
- Turnkey Solution – Compatibility with VisualOn SDKs AdFlow and AdFusion offer a comprehensive set of ready-to-use, adaptable solutions for seamless ad playout and detailed reporting.
- Compatibility with VisualOn SDKs – AdFlow is fully integrated with VisualOn player SDKs, supporting both SSAI (Server-Side Ad Insertion) and CSAI (Client-Side Ad Insertion).
- 3rd-Party SDK Support – AdFusion extends support for third-party SDKs, focusing on SSAI, ensuring broad compatibility across platforms.
Also here at the show, we are pleased to announce that G-Mana, a leading provider of innovative OTT ad insertion and monetization solutions, and VisualOn have entered into a strategic partnership to enhance client reporting capabilities and introduce advanced interactive ad formats for OTT platforms. Their combined expertise enables seamless integration of client reporting, clickable ads, and advanced ad formats into the viewing experience.
– What do you think are the main trends of the exhibition this year?
The way we see it in the industry, it’s very challenging to generate profits in this environment. Improving a company’s bottom line by reducing operational costs while generating more revenue is crucial. On the monetization side, we help companies by enabling more effective ads, and on the operational side, we improve efficiency by reducing costs.
– Thanks a lot for the interview!
Full coverage of IBC2024 here
About VisualOn
VisualOn is a multimedia software company based in Silicon Valley, known for providing high-definition audio and video entertainment solutions across various devices, including smartphones, tablets, laptops, connected TVs, and other mobile and convergent devices. The company specializes in streaming solutions that enhance the quality of video playback while optimizing bandwidth and reducing delivery costs.
