Zero Density is Set to Revolutionize The Graphics Ecosystem.
360 Seconds. Broadcast News & Commentary is a weekly program on Youtube about the latest equipment for broadcasting and film. Explained by experts – practitioners directly working in the field of cinema and television.
Hosts: Philip Grossman, host and co-producer at Visionaries, Ralf van Vegten, managing director NL at Zero Density, and Maria Kholodova. Production – TKT1957 LLC. Airing on April 1, 2024.
Zero Density is Set to Revolutionize The Graphics Ecosystem
Maria: Zero Density is set to revolutionize the graphic ecosystem by introducing a new approach to real-time animated graphics and rendering at NAB. This includes a brand-new approach powered by Unreal Motion Graphics, which aims to increase rendering and compositing quality while simplifying asset creation and integration and reducing operator complexity.
We have a representative from the company, Ralf van Vegten, to talk a bit more about this.
Ralf van Vegten: My name is Ralf van Vegten, and I’m the Chief Marketing Officer (CMO) of Zero Density.
I think we have some really exciting news to bring to NAB. We have taken a fresh look at the entire graphics ecosystem, and at NAB, we will launch a series of products that will help you to be more efficient and create higher quality graphics. So, what we mean by that is we are able to create assets once and use them in real-time motion graphics, pre-production motion graphics, but also in virtual production. So, the cost goes down, the quality goes up. I think we have something really cool to share.
Zero Density to Showcase Cutting-Edge Virtual Production at NAB 2024
Maria: So, Philip, what do you think about this?
Philip: Well, you know I’m always a fan of bringing simplicity to the tools for creators. We’ve had AR (Augmented Reality), XR (Extended Reality), VR (Virtual Reality) tech, and motion graphics tech, along with the latest trend in AI, which is really just advanced algorithms, more or less. These tools have been there, but they have not been for the faint of heart; they’ve been difficult to use. I think Zero Density’s approach, although there’s not a lot of details around it, from trying to read “the tea leaves”, it looks like they’re going to simplify the workflow across multiple motion graphics, VR, and XR environments. So, you can create something once to use for XR, and then use it in VR, use it in set extension, use it in news. They’re building an ecosystem to allow this to happen. So, I think it’s exciting. I’m going to have to swing by their booth in the next week or two when I get out to NAB.
