Zero Density Showcases Virtual Production at NAB 2024

Since 2016, when it first introduced game engine rendering technology to broadcast virtual production, Zero Density has continued to lead in innovation. This year, the company aims to redefine the graphics ecosystem, leveraging Unreal Motion Design to enhance rendering, simplify asset creation, and reduce operational complexity.

Event Highlights and Booth Activities

Zero Density will present a series of innovations. Attendees can expect hourly live demonstrations on two separate stages, along with demo pods for hands-on experiences. The company will also offer exclusive talk sessions with industry experts and end each day with a happy hour.

Election Coverage Transformation

With a significant year for global elections, Zero Density’s Virtual Studio Stage will focus on transforming election coverage. Demonstrations will illustrate how complex data can be dynamically and engagingly presented, enhancing election broadcasts.

Sports Broadcasting Revolution

Another highlight will be the XR Stage, where Zero Density will demonstrate the transformation of physical spaces into dynamic, photorealistic sports environments, showcasing how sports broadcasts can be elevated with immersive graphics.

Product Highlights

• Hyper-realistic Virtual Production: Zero Density’s Reality5 platform allows for seamless integration of virtual and physical worlds, enabling immersive storytelling in virtual studio, augmented reality (AR), and extended reality (XR) productions.
• Versatility in XR Productions: Offering adaptable visual solutions, Zero Density supports various setups, including flat, cube, or curved LED walls, catering to creative needs with flexibility and high quality.
• Innovations in Real-Time Motion Graphics: The Lino platform represents a breakthrough in real-time motion graphics, facilitating the creation of high-quality, engaging graphics with a ‘create once, use across platforms’ approach.
• Ampere EVO2: The new render hardware platform, designed for optimal performance in real-time virtual production, will power the live demos at Zero Density’s booth.
• Advanced Tracking Solutions: The Traxis platform sets new standards in camera and talent tracking, streamlining lens calibration and enhancing virtual production solutions.

Collaborative Efforts and Contributions

Zero Density’s presentations are a result of collaboration with leading partners in virtual production, including Zenapptic.ai, OptiTrack, and Planar. Contributions from companies like Egripment, Blackmagic Design, Pro Cyc, Atomos, Grass Valley, Chromalight, Canon, and Lichmacht are also crucial to the showcased virtual production experiences.

News source: https://www.zerodensity.io/