Evertz showcases Studer Vista Integration with SDVN at IBC 2023.
Hosts: Philip Grossman, an independent advisor providing thought leadership and solutions architecture to leaders and organizations in the film and television industry; Mary Ann Seidler, owner of First Light Media and consultant for multiCAM Systems and Telos Alliance; and Maria Kholodova. Don’t forget to give the program a like!
Maria: At IBC 2023, Evertz will showcase the integration of its Studer Vista digital mixing consoles with the Software Defined Video Networking (SDVN) platform. This collaboration enhances live content production, offering advanced audio features and support for the SMPTE ST 2110 standard. The fusion promises efficiency and adaptability for audio production.
Philip, what are your thoughts on this?
Philip: It’s fascinating to see how the landscape is changing. Previously, video and audio were often treated as separate entities, sometimes even on different routers. Now, with the advent of IP and standards like ISO 4 and ISO 5, we’re seeing a convergence. Broadcast control systems like Evertz are integrating audio as an equal player, not as a secondary component. This integration is making it easier for broadcasters to adopt new technologies, especially if they’re already using a particular brand’s equipment.
Mary: Do you think brand loyalty to specific audio systems is diminishing?
Philip: I believe so. The adoption of standards like SMPTE 2110 is leveling the playing field, making it less necessary to be a “Studer house” or any other specific brand. This is particularly beneficial for smaller production studios and remote production setups, which can now more easily integrate various systems.
Mary: I’ve had multiple conversations recently about whether the industry is shifting back to a “one-stop-shop” model, where everything is purchased from a single company, as opposed to selecting the best from various providers. What’s your take?
Philip: It’s a compelling question. There’s the “one throat to choke” model, where you buy everything from one company, versus the “best of breed” approach. It seems like we’re swinging back to the former, which is a bit concerning for those who value options.
Mary: Exactly, it’s frustrating to see the industry move away from open standards. Many of us appreciate having choices.
Philip: Absolutely, I want the best set of tools available, much like having the best set of Legos to build with.
Max Popov, Associate VP of Operations SouthWest USA at EVERTZ USA INC., has a comment to share.
Max: As many are aware, Evertz acquired Studer a few years back. Since then, we’ve transitioned the manufacturing base from Hungary to Canada. We’ve also integrated advanced technologies, including the MAGNUM control system and the Inter DeVista lineup. Additionally, we’ve migrated the Vista control system from Windows to Linux and launched the Vista Bravo console. This 12-foot console allows for multiple touchscreen surfaces to be connected. This setup enables the A1 to operate from the main console, while the A2 can work from various locations.
Maria: That’s all the time we have today. Many thanks to our experts – Philip, Mary and Max! And don’t forget to comment on the news we’ve discussed. See you next Monday at the same time! Goodbye!
The live broadcast took place on August 21, 2023. Production – TKT1957 LLC.
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