Inside IBC 2023: Interview with Ashwin Limaye, Chief Product Officer at Magnifi.

• What are the main directions of development most characteristic in your segment of the industry?

We primarily focus on sports, excelling in tier 2 and tier 3 sports while also serving many tier 1 clients. Additionally, we’re expanding into new geographical locations and applying our technology to media, news, and entertainment.

• What new products is your company showcasing at IBC 2023?

Our main showcase is the Magnifi Sport Software, enabling broadcasters and Rightsowners to create short-form sports content, like highlights and key moment clips, in a fully automated way. We’re also introducing a new entertainment product that allows editors to condense a 30-minute sitcom episode into a 30-second clip for social media in under three minutes. We have an early access program for startups, and we’re presenting Reely, an acquisition from 4-5 months ago, which highlights key moments in various sports. Additionally, we’re announcing partnerships to demonstrate how our software integrates with existing video editing tools.

• Are there any developments in integrating AI into your solutions?

We’ve been utilizing Artificial Intelligence for five years, even before it became widely popular. Our company has a history of building proprietary models to analyze sports, and we plan to continue this in the future.

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