This program supports broadcasters like ITV in their goal to maintain a completely sustainable supply chain by 2030.

MetaBroadcast’s Sustainability Efforts

In response to increasing environmental concerns, MetaBroadcast initiated its ESG program in 2023, focusing on reducing its carbon emissions. The company actively monitors and aims to decrease the environmental impact of its operations, including its cloud-based platforms and business travel, and has set guidelines for its fully remote staff.

Leadership’s Commitment to Environmental Goals

Jamie Mackinlay, CEO of MetaBroadcast, reaffirmed the importance of sustainable business practices. Abdul Hakim, head of the DPP’s sustainability initiative, commended MetaBroadcast for its efforts and welcomed it into the community of over 60 companies that have been recognized for their environmental commitments.

Continued Sustainability Initiatives

As a new member of this sustainability-focused community, MetaBroadcast is committed to ongoing improvements guided by the DPP’s criteria, enhancing its practices, and collaborating with other companies to share knowledge and strategies.

About MetaBroadcast

MetaBroadcast is a UK-based company specializing in metadata management for broadcasters, streaming services, and media organizations. Founded by former BBC technologists, the company focuses on providing high-integrity descriptive metadata to enhance content discovery, viewer engagement, and audience measurement. MetaBroadcast’s main platform, Atlas, processes millions of transactions daily, offering services such as data aggregation, enrichment, and cleansing to create a unified database for its clients. The company operates as a subsidiary of Telsis Communication Services and is headquartered in London, England​ (Meta Broadcast)

News source: https://www.metabroadcast.com/