The National Association of Broadcasters (NAB) Show, set to take place from April 13 to 17 in Las Vegas, positions itself as a central hub for exploring artificial intelligence’s role across the broadcast, media, and entertainment spectrum.
The event is slated to feature over 120 AI-focused sessions, aiming to dissect the technology’s advancements, impacts, and the challenges it poses in content creation and delivery.
Main Stage Event: Exploring AI’s Role in Hollywood
A key highlight is the Main Stage discussion titled “AI in Media and Entertainment,” where industry leaders such as Renard Jenkins of SMPTE, Hao Li of Pinscreen, Alejandro Matamala Ortiz of Runway, and Sam Matheny of the National Association of Broadcasters will share insights on AI’s applications, benefits, and potential drawbacks in media production and development.
AI’s Transformative Impact Featured
Chris Brown, NAB’s Executive Vice President, emphasizes the NAB Show as a crucial platform for debate on AI’s influence in the industry. The conference will offer attendees an opportunity to delve into AI’s transformative effect on media, through various sessions and workshops focusing on generative AI, legal challenges, and the latest technological innovations.
Highlighted Sessions and Workshops
- AI in Newsrooms: A discussion with executives from major news outlets on AI’s impact on journalism.
- AI Tools for Creators: An exploration of how AI aids the production process, featuring insights from top creators.
- Unscripted Content Evolution: A look at AI’s role in revolutionizing reality TV and documentaries, with input from industry professionals.
- AI in Entertainment – A Year Review: An assessment of AI’s successes and failures in entertainment, led by senior media practitioners.
- Post Production Insights: An AMA session with experts on AI and machine learning in content creation.
Networking and Learning Opportunities
- Generative AI for Production: An opening session at the NAB BEIT Conference with Dr. Hao Li, focusing on storytelling and visual effects.
- AI, Cybersecurity, and Broadcasting: A session examining the intersection of AI with traditional broadcasting services.
- AI’s Role in Media Production and Marketing: Discussions on leveraging AI for content creation, sales, and operations.
Unique Events and Announcements
- A mock trial titled “AI on Trial for Conspiracy to Conformity in Content Creation” is set to explore the controversies surrounding AI-generated content.
- A special Welcome Session featuring Ameca, an AI-powered humanoid robot, and Daniel Anstandig, CEO of Futuri, presenting a study on audience perspectives of AI in media.
Professional Development
Attendees have the opportunity to enhance their skills through AI Training and Certification programs, designed in partnership with Future Media Concepts (FMC).
The NAB Show 2024 invites professionals to explore the multitude of AI applications and challenges in the evolving landscape of media and entertainment, offering a comprehensive platform for learning, networking, and innovation.
News source: https://www.nab.org/
