Perr will manage the automated workflow and AI technology within the company’s offerings. This role follows the acquisition of Workflow Intelligence Nexus (WIN), a company Perr founded and led for over 13 years. His extensive background, ranging from independent filmmaking to roles in direction and visual effects, equips him well to address the production challenges faced by Perifery’s clientele.

Marketing Director for Demand Generation

Deepika Bajaj has been named the new Marketing Director of Demand Generation at Perifery. Bajaj is skilled in creating and implementing extensive marketing strategies, including demand generation and account-based marketing, aimed at enhancing customer engagement and maximizing return on investment. Her experience includes pivotal roles at companies like Fictiv, Verizon, and John Wiley & Sons, where she spearheaded initiatives that significantly boosted revenues.

Director of Product Marketing

Sarah Cook steps into the position of Product Marketing Director, focusing on the M&E product line at Perifery. Cook brings over 14 years of marketing experience in hardware, software, and services, with significant expertise in product messaging and positioning. Her past positions include substantial roles at Cisco, Dell, and MainConcept.

Executive Comments

Abhijit Dey, General Manager at Perifery, expressed optimism about the new appointments. He highlighted the rapid evolution within the M&E industry and the vast opportunities for innovation that exist. Dey is confident that the strengthened leadership team will propel Perifery’s mission to improve workflow processes and expand customer operations into new technological areas.

News source: https://www.perifery.com/