With an extensive background spanning over thirty years in the fields of production and post-production, Barber brings a wealth of experience to the team. His notable tenure at Apple Computer saw him overseeing the distribution of Final Cut Pro and other video solutions across the Asia Pacific region.

A History of Leadership and Innovation

As a pivotal figure in the establishment and growth of Blackmagic Design, Barber’s contributions as co-founder and co-owner were instrumental. His leadership in mergers and acquisitions was marked by the successful acquisition of seven companies over an eight-year period, significantly expanding the business’s reach and capabilities.

Barber’s Vision for Atomos

Expressing enthusiasm for his new role, Barber highlighted the unique challenges and opportunities presented by a publicly listed company like Atomos. He emphasized his commitment to enhancing video workflows and providing tools that empower creative professionals. Barber’s extensive experience as both a creative service provider and a solution developer positions him uniquely to meet customer needs and expectations.

Despite recent challenges faced by the company, Barber remains optimistic about Atomos’s future. He believes that with strategic product development and a focus on the company’s foundational strengths, Atomos can surpass its past achievements. The collaboration with Jeromy Young, Atomos’s co-founder who recently returned as Managing Director and CEO, is anticipated to drive the company towards a renewed phase of innovation and growth. Both Barber and Young share a long history and a unified vision for the future of the video industry.

Immediate Goals and Future Directions

Barber’s immediate objectives include boosting sales of Atomos’s leading products and expanding the range of offerings to better serve the needs of creative professionals worldwide. He also aims to explore new market opportunities, leveraging Atomos’s strong brand and global impact.

A Collaborative Future Ahead

Jeromy Young expressed his enthusiasm for Barber’s appointment, emphasizing the complementary strengths both leaders bring to the table. Young is confident that their combined efforts will steer Atomos towards reclaiming its position as a leader in technology, benefiting shareholders and the broader creative community.

This strategic appointment marks a significant step in Atomos’s restructuring and recapitalization efforts, with plans for a stock market return to be detailed in the near future.

News source: https://www.atomos.com/