Xilica and Avientek have entered into a strategic distribution agreement targeting select markets in the GCC and Africa, including the United Arab Emirates, Oman, Bahrain, Qatar, Saudi Arabia, and specific regions on the African continent.
Under this new partnership, Xilica and Avientek aim to provide comprehensive and adaptable audio solutions for various environments such as medium and large collaboration rooms, educational spaces, and government facilities. This includes conference rooms, boardrooms, classrooms, lecture theatres, and courts.
The partnership with Xilica will allow Avientek customers to access fully integrated audio, video, and control solutions, with a particular emphasis on scalable professional audio systems for diverse spaces ranging from courtrooms to executive boardrooms.
Statements from Leadership
James Knight, CEO of Xilica, expressed satisfaction with the partnership, highlighting Avientek’s value-added approach to distribution through integrated pre-sale design, services, and support, which aligns with Xilica’s commitment to customer experience. He emphasized Avientek’s strong reputation among customers and their potential to help grow Xilica’s business in the commercial channel across the Gulf.
VM Manu, Director of Avientek, commented on the synergy between Avientek’s expanding audio portfolio and Xilica’s products. He noted that Xilica’s technology complements their portfolio, enabling their teams to deliver integrated audio, video, and control solutions from their range of top-quality brands. Manu looks forward to supporting Xilica’s partner base in the GCC and delivering effective solutions together.
