These improvements incorporate the Low Latency HLS and DASH standards, which have successfully reduced streaming latency by 75%. The platform maintains compatibility with existing protocols for dynamic ad insertion, content blackouts, and digital rights management, ensuring security for premium content.

Integration and Monetization Features

The updated MK.IO platform is fully integrated with several content delivery networks, video players, and well-known advertising decision servers. This integration facilitates low latency, high security, and effective targeted advertising, positioning MK.IO as an optimal solution for operators, content creators, and sports organizations looking to monetize live video on a large scale.

Comments from the Executive

Cory Zachman, Senior Vice President of Engineering and Services at MediaKind, expressed excitement about the updates. He highlighted the platform’s capabilities for handling large-scale live events, such as pre-fetching advertising decisions and automatically scaling the cloud infrastructure, all while maintaining high-quality video and security standards.

Availability and Upcoming Events

The latest features for MK.IO are now available upon request for existing customers. More information about MediaKind and its comprehensive streaming solutions will be available at the NAB Show in Las Vegas, scheduled for April 13-17.

News source: https://get.mediakind.com/