Paolo Limo of Bridge Technologies explains why he expects IP production in MENA to gain ground as broadcasters adopt software-based and hybrid workflows.
This exclusive interview was recorded during the inaugural Gulf & MENA Decision-Makers Forum in Dubai on October 5, 2026. Bridge Technologies joined the event as an official forum partner.
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Paolo also discusses how AI can help production teams and why broadcasters need time to test proven technologies before major projects.
— What is the biggest change you expect in sports and broadcast technology in MENA over the next two to three years?
People across the region love sports, and I expect demand for sports content to keep growing. Broadcasters will have to respond. I believe we will see a stronger move toward software-based solutions, with on-premises and hybrid models both playing a role. Production over IP will be central to that transition.
— Where can AI create the most business value for broadcasters and sports organizations?
AI can take over repetitive, time-consuming tasks. That gives creative teams, engineers, and operators more time to use their skills and deliver better results. I see AI as a powerful tool that helps people rather than simply replacing them.
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— What would you change about how broadcasters, sports organizations, and technology companies work together in the region?
Planning is crucial. Last-minute changes can disrupt an entire project. I would also like more time to test standards and technologies that may be new to this region but are already proven elsewhere. Moving away from familiar workflows takes preparation and practical testing.
Related: Elie Roukoz on AI and remote sports production.
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