At NAB Show 2026, Imagine Communications will highlight AI-assisted scheduling within its Landmark Rights & Scheduling platform.
The company will present the technology at Booth N1328. The new capability is designed to improve workflow efficiency while keeping control and decision-making with human users.
Media companies continue to face pressure to manage resources more carefully, handle complex rights portfolios, and react faster to audience changes. In response, Imagine has developed AI-assisted tools for repeatable scheduling tasks. The company says the system is aimed at non-prime workflows such as overnight and off-peak scheduling.
AI-assisted scheduling for routine workflows
Imagine says the new functionality applies machine learning to consistent scheduling tasks. This reduces manual work and gives teams more time for strategic and editorial decisions.
Vicki Knox, Director of Commercial Product Management at Imagine Communications, said the company is using AI as an assistant rather than a replacement for human expertise. She said the system learns from how planners already work, follows existing business rules, and removes repetitive tasks so teams can focus on decisions that affect performance.
Landmark platform and scheduling role
Landmark Rights & Scheduling supports rights management and scheduling for live, streaming, and on-demand channels and content. The platform allows users to create single-channel or multichannel schedules and combine program content with advertising in one frame-accurate playlist.
According to Imagine Communications, this helps media companies use programming assets more effectively. It also helps them build schedules aimed at target audiences and revenue goals.
Embedded AI and data security
Imagine says the AI-assisted functions are fully embedded inside each customer’s Landmark Rights & Scheduling environment. As a result, data remains inside the organization’s own environment.
Dan Walsh, Senior Vice President of Product Management at Imagine Communications, said customer trust around data and operations remains central to the company’s development strategy. He said Imagine is focused on practical innovation that solves workflow problems and gives customers confidence in the systems they use.
Early customer response
The company says the AI-assisted scheduling capability is already available within the Landmark Rights & Scheduling platform. Imagine has also demonstrated it to several global media organizations.
According to the company, early interest has focused on efficiency gains, stronger scheduling consistency, and better use of staff time. In particular, the system is intended to free teams to spend more time on prime-time strategy, editorial judgment, and long-term planning.
Broader market direction
Imagine says the launch reflects wider changes in the media market. Automation and AI now appear as standard requirements in many industry RFPs.
The company says it is taking a gradual approach by focusing first on clearly defined workflows. It also says it plans to develop the capability further in cooperation with customers. Walsh said this is only the beginning and added that the company intends to continue expanding the system in line with client needs and new technologies.
NAB Show 2026 demonstration
Visitors to NAB Show 2026 will be able to see live demonstrations of the AI-assisted scheduling capability at Booth N1328. According to Imagine Communications, the demo will show how automation can support more efficient and more strategic media planning.
