Calrec and Grass Valley announced a long-term broadcast audio technology partnership at NAB Show 2026.
The agreement brings Calrec’s ImPulseV virtual DSP software into the Grass Valley AMPP production environment. The companies say this step will give broadcasters a more unified way to manage live production workflows.
The new partnership combines Grass Valley’s video production platform with Calrec’s broadcast audio tools. As a result, broadcasters will be able to run high-end audio and video workflows inside one software-defined environment.
Calrec and Grass Valley at NAB Show 2026 with ImPulseV and AMPP
Calrec says ImPulseV will enter the Grass Valley AMPP ecosystem in stages. First, the pathway will begin with AMPP Control integration. Later, Calrec plans to move toward a fully native ImPulseV application running on AMPP.
According to the companies, this approach will strengthen audio workflows inside the wider AMPP environment. It will also support closer orchestration with other broadcast applications on the platform.
Calrec and Grass Valley at NAB Show 2026 for software-defined production
The companies say the partnership adds tier-one audio workflows to Grass Valley’s software-defined production model. In turn, this gives broadcasters a single platform for high-end live production across audio and video.
They also say the agreement reflects a wider industry shift toward software-defined production, open standards, and multi-vendor collaboration. As hybrid workflows continue to grow, the companies say broadcasters will gain more freedom to define and scale infrastructure around their own needs.
Sid Stanley, Managing Director at Calrec, said the partnership joins Calrec’s virtual ImPulseV technology with the Grass Valley AMPP ecosystem to create a stronger option for broadcasters. He said the goal is to give users more choice, flexibility, and control in a software-defined production environment.
Calrec and Grass Valley at NAB Show 2026 for audio flexibility
Adam Marshall, Chief Product Officer at Grass Valley, said the integration extends software-defined production with premium audio workflows. He said media organizations will be able to deploy advanced audio capabilities in software while keeping the quality, responsiveness, and familiar control required for high-value live production.
Marshall also said the system is designed to work on premises, in the cloud, or across hybrid environments. In each case, the workflows remain inside one unified platform.
Calrec and Grass Valley at NAB Show 2026 with shared control
The companies say the integration is designed to help broadcasters reduce complexity as they consolidate technology stacks. They say audio has remained one of the hardest workflows to virtualize without affecting quality, latency, or operator experience.
To address that, the Calrec and Grass Valley integration is built around common orchestration, shared control, scalable infrastructure, and flexible deployment across cloud and on-premises environments. The companies also say the model supports elastic resources that can align more closely with live production demand.
Stanley said the partnership gives broadcasters more flexibility in how and where they deploy audio production without forcing them to compromise on quality, functionality, or control.
Calrec and Grass Valley at NAB Show 2026 with hybrid workflows
Calrec says ImPulseV supports workflows across COTS hardware, public and private cloud, existing processing hardware, and distributed resources. The company also says ImPulseV is part of its ecosystem powered by True Control 2.0.
According to Calrec, True Control 2.0 allows broadcasters to manage up to five Calrec consoles or processing cores at the same time. With ImPulseV integrated into AMPP, the companies say broadcasters will gain even more flexibility in how they manage local, cloud, and remote productions from a single control surface.
The companies also say both ImPulseV and AMPP support OpEx-based deployment models. Therefore, broadcasters can expand event coverage while keeping audio workflows scalable and easier to adapt.
