Harmonic said DIRECTV is upgrading its U.S. direct-to-home video platform with Harmonic VOS Media Software.
The company says the software now supports DIRECTV’s playout-to-delivery workflow. According to Harmonic, the move is designed to cut operating costs and support scalable delivery across DIRECTV’s linear channel lineup.
Harmonic says DIRECTV is using VOS Media Software in its private data center. The company says the platform replaces separate systems with one software-based workflow for playout, processing, branding, and delivery.
Harmonic and DIRECTV with VOS Media Software
Harmonic says VOS Media Software supports a full playout-to-delivery workflow for DIRECTV. The platform handles ingest, playout, ad insertion, branding, encoding, and statistical multiplexing for satellite distribution.
According to Harmonic, the software supports broadcast-quality delivery of linear channels. The company also says the playout tools support ad insertion on DIRECTV’s high-value linear and occasional-use channels.
Jeffrey Seto, Vice President of Satellite and Software Engineering at DIRECTV, said the company is focused on using new technology to improve the entertainment experience for customers. He said continued work with Harmonic is important to that goal. He also said VOS Media Software helps DIRECTV simplify operations and build a more scalable foundation.
Harmonic and DIRECTV with ad insertion and channel operations
Harmonic says the software supports ad insertion for live events and pay-per-view programming. As a result, DIRECTV can use the platform to support monetization across more channel types.
The company also says DIRECTV has integrated its own automation, storage, and monitoring systems with Harmonic APIs. Therefore, teams can control scheduling, automation, and channel operations more directly.
Harmonic and DIRECTV with software-based delivery
Gil Rudge, Senior Vice President of Solutions and Americas Sales for Harmonic’s Video Business, said Harmonic is supporting DIRECTV’s software-based approach to playout and delivery. He said the company’s AI-driven encoding and compression tools are designed to help DIRECTV deliver strong video quality while using bandwidth more efficiently and lowering operating costs.
Harmonic says the project reflects a wider move toward software-based media workflows in broadcast and pay TV operations.
