This strategic move is part of the company’s efforts to expand its reach in these areas.

Background and Expertise

Mark Cooke possesses a solid technical background and extensive experience in international markets, making him a strong fit for his new role. His career began in Europe and later extended to the Asia-Pacific and North American regions. This diverse experience provides him with a comprehensive understanding of the global media production industry, essential for meeting the needs of Ross Video’s varied customer base.

Strategic Vision for EMEA

Returning to the EMEA region, Cooke aims to utilize his international insights to enhance collaborations with customers and partners. His appointment is viewed by the company as a key element in continuing its growth and innovation in the area.

Company Expectations

Oscar Juste, Senior Vice President of Global Sales at Ross Video, commented on the appointment, highlighting Cooke’s successful history and deep knowledge of the industry. Juste expressed confidence that Cooke’s leadership would significantly strengthen the company’s market presence in EMEA and support Ross Video’s overall global strategy.

Anticipated Impact

Ross Video is optimistic about the positive influence Cooke will have in his new role, expecting it to lead to significant advancements within the EMEA market and contribute to the company’s goal of developing innovative solutions for the live video production industry.

About Ross Video

Ross powers live video productions for billions of global viewers daily with the industry’s widest range of high-impact, high-efficiency solutions and services. Ross makes it easy to create compelling news, weather, and sports broadcasts, engaging content for sports stadium screens, entertainment shows and rock concerts, educational institutions, legislative assemblies, corporate presentations and inspiring content for houses of worship.

News source: https://www.rossvideo.com/