Ross Video has entered a strategic partnership with NETGEAR AV to offer selected NETGEAR M4350 switches directly to Ross customers.
The companies say the move is designed to support more complete and more reliable solutions for broadcast and AV-over-IP environments.
Through the partnership, Ross customers will get easier access to enterprise-grade switching built for media workflows. According to the announcement, the selected switches are optimized for SMPTE ST 2110, NDI, and Dante environments.
Ross Video and NETGEAR AV for IP production workflows
Ross Video says the partnership is meant to simplify system design, deployment, and support. By combining Ross production tools with NETGEAR AV switching, the companies aim to reduce complexity in modern media infrastructure.
Todd Riggs, Senior Director of Product Management, Hyperconverged, at Ross Video, said the goal is to make it easier for customers to build complete, reliable, and scalable systems. He said offering NETGEAR AV switches directly helps remove complexity and gives customers a workflow built around tested and supported components.
NETGEAR M4350 switches in the Ross ecosystem
The companies say the NETGEAR M4350 series is already widely used in broadcast and professional AV environments. According to the announcement, the switches offer features designed for real-time media transport.
Ross Video says adding the M4350 line to its portfolio strengthens its ability to support next-generation IP workflows. As a result, customers can build these systems with more confidence and less setup friction.
NETGEAR AV on switch validation
Devan Cress, Director of Pro AV Manufacturers OEM at NETGEAR AV, said networking is now a core part of production planning. He said engineers working on ST 2110 or NDI systems need switches they can trust in real deployments.
He also said the M4350 series has been validated directly with Ross Video applications. In addition, he said standard AV profiles simplify configuration and help customers get a deployment experience that matches the rest of the production stack.
Ross Video and NETGEAR AV on long-term collaboration
The companies say the partnership reflects a shared effort to support growing demand for IP-based production infrastructure. They also say it builds on earlier work together in broadcast and AV-over-IP deployments.
According to the announcement, the agreement also fits Ross Video’s wider strategy of working with established technology partners to deliver integrated production solutions.
